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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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Soft2Bet’s brand, ToonieBet has partnered with the Ottawa Senators, becoming the NHL team’s Official Online Casino Partner.

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, today announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

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Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

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The NHL’s Ottawa Senators play at the Canadian Tire Centre in Kanata, just outside Canada’s capital.

Since rejoining the league in 1992, the team has built a proud history, including:

  • President’s Trophy win, 
  • Stanley Cup Final appearance, 

and several Hall of Famers, such as:

  • Daniel Alfredsson, 
  • and Marian Hossa. 

Today, with young stars like captain Brady Tkachuk, Tim Stützle, and third-year defenseman Jake Sanderson, the Senators are shaping up to be serious playoff contenders.

 

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on European Gaming Industry News.

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Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan ready to impress at SBC Summit Americas 2025

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Wazdan, the leading gain-focused developer, is all set to head to the United States this May for the region’s premier iGaming gathering – SBC Summit Americas.

The supplier’s upcoming attendance in Florida at the Broward County Convention Centre, Fort Lauderdale, follows an impressive year of expansion across North America, with over 100 of its iconic titles now live with leading operators in Michigan, New Jersey, Ontario, Quebec and Pennsylvania.

A strong Wazdan cohort has been assembled for the summit, including the company’s CCO, Head of Sales, Head of Account Management, and a pool of Senior and leading Account Managers who will be on hand at Booth D650.

The studio’s portfolio of top-performing titles across the Americas are set to be showcased, featuring 9 Coins, 15 Coins Grand Gold Edition, Mighty Wild: Jaguar, Hot Slot: 777 Cash Out, as well as the eye-catching new Burning Board Scratchcard offering set to revolutionise the scratchcard experience.

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Attendees visiting Booth D650 will also have the chance to walk away with more than just industry insights and a deeper understanding of the Wazdan portfolio – with the supplier bringing the thrill of winning to SBC Summit Americas. Current and potential partners will be able to take part in exciting prize draws for iPhones, AirPods, AirTags and a range of additional Wazdan merchandise.

Running from May 13th to 15th, SBC Summit Americas is set to bring together more than 10,000 industry professionals and host over 400 exhibitors and sponsors, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities in North, South, and Central America.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SBC Summit Americas is where the industry’s future across the region takes shape. With over 100 certified games throughout the Americas, operating in more than 30 regulated markets and partnered with 1,500 plus operators worldwide, Wazdan is perfectly placed to lead the charge.

“Wazdan’s global presence has been underpinned by our ability to stay ahead of the curve, and we look forward to showcasing this to partners old and new, featuring a staggering $15.5 million promotional budget for the entirety of 2025 and our upcoming Burning Boards Scratchcard product.”

The post Wazdan ready to impress at SBC Summit Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Brazilian certification

ESA Gaming gains Brazilian Certification

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Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.

The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.

With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESA’s games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.

ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.

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The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the provider’s intentions to grow its product range in regulated markets.

Thomas Smallwood, CCO at ESA Gaming, said: “Receiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.

“It is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.”

The post ESA Gaming gains Brazilian Certification appeared first on Gaming and Gambling Industry in the Americas.

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Intralot

INTRALOT extends contract with New Hampshire Lottery through 2033

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INTRALOT S.A. is pleased to announce that its U.S. subsidiary INTRALOT, Inc. has extended its gaming systems contract with the New Hampshire Lottery Commission for an additional seven years, ensuring continued cutting-edge technology and high-quality services support through September 2033.

This extension marks the continuation of a win-win partnership between INTRALOT and New Hampshire Lottery that began in 2010 and the first deployment of INTRALOT’s cutting-edge LotosX Omni gaming platform in the US. The platform will be deployed on Cloud infrastructure, ensuring New Hampshire’s lottery benefits from enhanced resilience, scalability, and top-tier security. As part of the agreement, New Hampshire’s lottery technology infrastructure will be upgraded with new INTRALOT terminals, the award-winning PhotonX (1700 units), as well as Gamestation self-service terminals and Dream Touch Flex vending machines (900 total).

“For more than 15 years, INTRALOT has been a critical partner of the New Hampshire Lottery, providing innovative solutions supporting our record growth,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “As part of this renewed partnership with INTRALOT, we are looking forward to offering our retail network new lottery terminals, and we are pleased to be offering our players two new self-service machines, including the touch screen Dream Touch Flex vending machines. Our mission in New Hampshire is to maximize net profit, all of which is earmarked for public education. Since 1964, we have raised nearly $3 billion for the students, teachers and schools in our state. We look forward to continuing our relationship with INTRALOT, whose advanced technology will assist in responsibly increasing both sales and our contributions to education.”

“We are delighted to be rolling out our LotosX technology with our second NASPL lottery”, said Richard Bateson, CEO of INTRALOT, Inc. “In New Hampshire we have a great partner, and we are a vendor to one of the most successful lotteries in the US. We look forward to working with Executive Director McIntyre and his team to support the next chapter of the New Hampshire Lottery Commission’s success”.

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INTRALOT’s LotosX Omni platform integrates the most advanced technologies and operational features in the gaming industry and is already installed and operating at the British Columbia Lottery Corporation (BCLC) in Canada and in other countries such as Greece, the Netherlands, Germany, and Taiwan.

The post INTRALOT extends contract with New Hampshire Lottery through 2033 appeared first on Gaming and Gambling Industry in the Americas.

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