Soft2Bet and Its Brands, Betinia and Campobet, honoured by 12 Shortlist Nominations at the EGR Marketing & Innovation Awards 2025

Soft2Bet, a leading iGaming turnkey solutions provider, is delighted to announce that it has secured 12 nominations at the prestigious EGR Marketing & Innovation Awards 2025. Showcasing both B2B and B2C excellence, the shortlists highlight the company’s brands, Betinia and Campobet, alongside Soft2Bet itself and its proprietary Motivational Engineering Gaming Application (MEGA).

Betinia is nominated for Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). Campobet has been recognised for Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). In addition, Soft2Bet is shortlisted for Brand of the Year (B2B), with MEGA receiving a nod in the Innovation of the Year (B2B) category.

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Over the past 12 months, main brands such as Campobet, Betinia, Don.ro, Tooniebet and others have excelled in fiercely competitive, saturated markets and tightly regulated territories, where only the most agile, innovation-focused operators can stand out. Soft2Bet’s approach merges cutting-edge technology with data-driven personalisation, ensuring that player experience is always paramount. Betinia and Campobet’s high-performance results with retention and acquisition tactics reflect a strategy that recognises different user motivations and local market preferences while still adhering to complex regulatory standards.

Oksana Tsyhankova, Soft2Bet’s CMO, commented: “By prioritising sustainable, data-driven engagement, customer experience, Soft2Bet and its brands continue to set a high standard for growth in high competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre.”

These achievements reflect Soft2Bet’s broader vision to build and scale performance-driven brands that thrive even in jurisdictions with strict advertising and bonus limitations. In 2024, Betinia recorded a 148% increase in GGR, while Campobet achieved a 54% increase. Retention also soared, with a 128% uplift for Campobet and 106% for Betinia, highlighting the effectiveness of MEGA-powered engagement. Operating a total of 13 brands, all highly adapted to local market strategies, Soft2Bet ensures that each brand reflects regional preferences and player behaviours. For example, Campobet recently sponsored the popular tennis event “Nordic Battle,” aligning the brand closely with local sports passions. With a flexible platform that can be tailored for various jurisdictions, Soft2Bet consistently delivers strong outcomes for both operators and players, proving that authenticity, creativity, and compliance can successfully coexist.

Skyesports announced today that iQOO has joined the Skyesports Championship 2025, India’s longest-running homegrown esports IP, as the title sponsor for the BGMI Grand Finals.

Scheduled to take place from May 15th to 18th, 2025, the Grand Finals will feature the top 16 teams from across India, narrowed down through open qualifiers that attracted thousands of aspiring players from all parts of the country, competing for the ultimate title and a share of the INR 17.5 lakhs prize pool.

With India’s best teams in action, the Grand Finals serve as the perfect platform to highlight the iQOO Neo 10, the fastest smartphone in the segment, powered by the Snapdragon 8s Gen 4 processor. The device enables esports-level gaming with 144 FPS, making it well-suited for high-performance mobile competition.

iQOO Neo 10 joins industry leading brands including ‘powered by’ partner AMD along with associate partners, Western Digital, Red Bull, and GIGABYTE.

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Adding to the excitement, the iQOO Neo 10 Skyesports Championship Grand Finals will introduce a unique and never-seen-before format in BGMI esports: the Sky Champ Rule. Under this format, teams must reach a points threshold and then secure a winner-winner chicken dinner (WWCD) to be crowned champions of the tournament.

This innovative structure brings an added layer of strategy and unpredictability to the final stage. The tournament has already surpassed 25 million views and hit a peak concurrent viewership of over 100,000, showcasing the growing anticipation for the Grand Finals.

Commenting on the partnership, Shiva Nandy, Founder and CEO, Skyesports, said: “The Skyesports Championship has grown into one of the largest and most recognizable esports IPs in India, consistently bringing together top talent from across the country. It’s this scale, reach, and grassroots foundation that makes the IP a compelling platform for leading brands like iQOO to engage with the gaming community. We’re excited to have them on board as the title sponsor for the Grand Finals and look forward to delivering an unforgettable last stage through our unique Sky Champ format.”

The 16 qualified teams for the iQOO Neo 10 Skyesports Championship Grand Finals are:

• Vasista Esports
• True Rippers
• Learn From Past
• Cincinnati Kids
• Money Makerz
• Rising Inferno Esports
• Wyld Fans
• Autobotz Esports
• Gods Reign
• Alibaba Raiders
• 4Merical Esports
• Team iQOO Soul
• Team iQOO 8Bit
• Blitz Esports
• RivalryxNRI
• Team Versatile

The iQOO Neo 10 Skyesports Championship 2025 BGMI Grand Finals will be streamed exclusively on the Skyesports YouTube channel from May 15th to 18th, 2025. Fans tuning in will also stand a chance to win exciting prizes, with further details to be revealed during the livestream.