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Midnite named betting and casino partner of World Snooker Championship

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World Snooker Tour is delighted to announce Midnite as the new official UK betting and casino partner of the Halo World Championship.

Snooker’s greatest event, the Halo World Championship, will run from April 19th to May 5th at the Crucible in Sheffield.

Kyren Wilson will be defending the title in a field of 32 of the world’s best players, all dreaming of lifting the famous trophy which was first contested in 1927.

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The Crucible, famous across the globe as the home of the event since 1977, will be packed through the 17 days as fans flock to see the all-time greats competing for a top prize of £500,000.

A global audience of 500 million will watch the event live on BBC, TNT Sports, Eurosport, CCTV5, WST Play and many other platforms worldwide.

Midnite is one of the UK’s fastest-growing betting companies thanks to its player-first experiences and a next-generation app that brings fans closer to the games they love.

Midnite is promising to delight snooker fans by delivering a series of memorable moments throughout the 2025 World Championship, including giving away three pairs of Century Club tickets for the final session.

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.

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Midnite co-founder Nick Wright said: “We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created.

“Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”

Peter Wright, Chief Commercial Officer of WST, said: “We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.

“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days. There have been so many great moments at the Crucible, my own favourite is the last frame of the 2023 final when Luca Brecel won the title as it was incredible to see such a flamboyant young player bring the crowd to its feet with his style of snooker.”

Snooker stars’ memorable moments

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Naming their favourite Crucible moments, leading stars said:

Kyren Wilson: “It has to be winning the title last year. I remember stretching for the final red and knowing that if I potted it I was World Champion. I looked up to my family and my son Finley was clenching his fist saying ‘come on!’ In the celebration afterwards I cuddled my kids and Finley shouted ‘Dad, you’ve done it, you’re World Champion!’”

Mark Selby: “Making my debut at the Crucible in 2005. I had never even been there to watch, so when I qualified for the first time it was an amazing feeling. Then I was drawn against John Higgins, so that was extra special, to walk out for the first time and to play against a legend like John.”

Neil Robertson: “In terms of a single moment, it has to be my 147 in 2022. As a kid I grew up watching the videos of Cliff Thorburn, Jimmy White, Stephen Hendry and Ronnie O’Sullivan making 147s at the Crucible. It was something I always wanted to do, and when it happened my mum was in the crowd as well which made it something I will never forget.”

The post Midnite named betting and casino partner of World Snooker Championship appeared first on European Gaming Industry News.

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partnerships

Gamzix gains data-driven marketing advantage with First Look Games partnership

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Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide 

Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.

Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.

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The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.

“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”

Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”

The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.

The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.

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Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner

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Mindway AI, proudly announces its partnership with Hommerson Amusement, a distinguished name in the Dutch gaming industry, to implement its GameScanner technology on Hommerson Online’s platform. Hommerson, a family-owned company renowned for building entertainment experiences since 1956, has consistently prioritised player safety and satisfaction. Through its digital brand, Hommerson Online, the company brings its rich legacy into the digital realm, offering players a comprehensive suite of digital gaming experiences. Now, with the integration of Mindway AI’s GameScanner, Hommerson Online is set to elevate its commitment to responsible gaming.

GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.

Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”

Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”

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This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.

The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.

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PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.

“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.

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“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.

The post PrizePicks Teams Up with San Francisco Giants as Official DFS Partner appeared first on Gaming and Gambling Industry in the Americas.

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