Press Releases
BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH

Bettor Faster, a leading UX-led product design and development studio for iGaming, is proving that AI is more than just industry hype – it’s a source of genuine competitive advantage. With live AI deployments delivering measurable impact, from AI-generated personalised podcasts to intelligent customer service agents, Bettor Faster is demonstrating that AI is not about the future – it’s driving results now.
Following a transformative 2024, Bettor Faster is accelerating its AI-first strategy, helping operators tackle real-world challenges, from reducing content translation and localisation costs to driving down customer acquisition costs.
“Yes, AI is everywhere right now. But operators don’t need more hype – they need AI that delivers,” said Jonny Robb, CEO of Bettor Faster. “Our solutions are cutting costs, increasing retention, and streamlining operations. The operators who act now will lead the next era of iGaming – those who hesitate will be left behind. Our mission is to empower those ready to seize the opportunity but lacking the internal expertise to do so.”
Renowned for its high-performance UX solutions – such as Paddy’s Wonder Wheel and Betfair Prize Pinball – Bettor Faster has helped top-tier operators enhance player retention and engagement. Now, it is applying that same expertise to AI-driven solutions that address operators’ biggest pain points.
Among its latest innovations, Bettor Faster has developed an AI-powered translation service for a sportsbook client to accurately translate 170,000 global team and player names into previously difficult-to-translate languages, starting with Japanese, reducing the reliance on human translators. This breakthrough eliminates a major localisation challenge, enabling seamless, fully localised betting experiences at scale.
Beyond translation, Bettor Faster is using its experience with AI and automation to directly impact operators’ bottom lines. Working with a leading operator, it has embarked on a 4-month challenge to slash its Cost Per FTD by 55% using AI-generated video ads, automated PPC campaigns powered by breaking news stories, and dynamically repackaging content in 1000s of new ways to appeal to a longer tail of niche audiences.
In the fintech space, Bettor Faster has built an AI-driven podcasting service that revolutionizes financial engagement, delivering hyper-personalised, human-like investment updates tailored to individual portfolios.
“We’ve built some of the most innovative iGaming products, complex trading apps, sportsbooks, and crypto-first casinos out there,” added Robb. “Now, our AI-driven solutions are giving operators a competitive edge – not in theory, but in practice. Whether it’s AI-powered trading, player engagement, or automated translation, we’re helping our partners move from passive observers to industry leaders.”
With a growing team of 30 AI, UX/UI, and development specialists across eight countries and five time zones, Bettor Faster is actively partnering with operators in the US, UK, and Asia. Its AI-powered solutions are already delivering operational efficiencies, cost reductions, and 40% faster market deployment for iGaming and fintech clients.
“Staying competitive means embracing smarter solutions. Many businesses haven’t yet meaningfully tapped into AI and automation to solve their core challenges. Let us assess your pain points and reveal how these technologies can provide a significant advantage.” Robb concludes.
As the industry evolves at breakneck speed, the question isn’t whether to adopt AI – it’s how fast.
The post BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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