Press Releases
BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH
Bettor Faster, a leading UX-led product design and development studio for iGaming, is proving that AI is more than just industry hype – it’s a source of genuine competitive advantage. With live AI deployments delivering measurable impact, from AI-generated personalised podcasts to intelligent customer service agents, Bettor Faster is demonstrating that AI is not about the future – it’s driving results now.
Following a transformative 2024, Bettor Faster is accelerating its AI-first strategy, helping operators tackle real-world challenges, from reducing content translation and localisation costs to driving down customer acquisition costs.
“Yes, AI is everywhere right now. But operators don’t need more hype – they need AI that delivers,” said Jonny Robb, CEO of Bettor Faster. “Our solutions are cutting costs, increasing retention, and streamlining operations. The operators who act now will lead the next era of iGaming – those who hesitate will be left behind. Our mission is to empower those ready to seize the opportunity but lacking the internal expertise to do so.”
Renowned for its high-performance UX solutions – such as Paddy’s Wonder Wheel and Betfair Prize Pinball – Bettor Faster has helped top-tier operators enhance player retention and engagement. Now, it is applying that same expertise to AI-driven solutions that address operators’ biggest pain points.
Among its latest innovations, Bettor Faster has developed an AI-powered translation service for a sportsbook client to accurately translate 170,000 global team and player names into previously difficult-to-translate languages, starting with Japanese, reducing the reliance on human translators. This breakthrough eliminates a major localisation challenge, enabling seamless, fully localised betting experiences at scale.
Beyond translation, Bettor Faster is using its experience with AI and automation to directly impact operators’ bottom lines. Working with a leading operator, it has embarked on a 4-month challenge to slash its Cost Per FTD by 55% using AI-generated video ads, automated PPC campaigns powered by breaking news stories, and dynamically repackaging content in 1000s of new ways to appeal to a longer tail of niche audiences.
In the fintech space, Bettor Faster has built an AI-driven podcasting service that revolutionizes financial engagement, delivering hyper-personalised, human-like investment updates tailored to individual portfolios.
“We’ve built some of the most innovative iGaming products, complex trading apps, sportsbooks, and crypto-first casinos out there,” added Robb. “Now, our AI-driven solutions are giving operators a competitive edge – not in theory, but in practice. Whether it’s AI-powered trading, player engagement, or automated translation, we’re helping our partners move from passive observers to industry leaders.”
With a growing team of 30 AI, UX/UI, and development specialists across eight countries and five time zones, Bettor Faster is actively partnering with operators in the US, UK, and Asia. Its AI-powered solutions are already delivering operational efficiencies, cost reductions, and 40% faster market deployment for iGaming and fintech clients.
“Staying competitive means embracing smarter solutions. Many businesses haven’t yet meaningfully tapped into AI and automation to solve their core challenges. Let us assess your pain points and reveal how these technologies can provide a significant advantage.” Robb concludes.
As the industry evolves at breakneck speed, the question isn’t whether to adopt AI – it’s how fast.
The post BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH appeared first on European Gaming Industry News.
SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
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