Press Releases
Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO

Björn Sjöberg has been appointed Chief Commercial Officer (CCO) of SlotMatrix, the world’s largest iGaming content platform.
Sjöberg joins the EveryMatrix Group from Evolution Gaming where he spent more than eight years across several senior roles including Head of Key Account Management and more recently Chief Commercial Officer.
Within his role he is responsible for driving forward the commercial success of the SlotMatrix aggregation platform that boasts the largest library of real-money iGaming content with more than 36,000 games and 350+ global providers.
The platform and EveryMatrix Games offering has been further bolstered by the acquisition of Fantasma Games, a high performing studio that offers customers both its existing and a new range of games, while also boosting EveryMatrix’s presence in markets such as North America.
Sjöberg will report to Stian Hornsletten, CEO of EveryMatrix Games and Co-Founder of EveryMatrix.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Björn is a fantastic addition to the senior commercial team. He has years of experience and brings invaluable knowhow that will serve us well as we accelerate both our own games development and continually strengthen third-party content.
“We have stood head and shoulders above our competitors in content for many years and with Björn’s expertise we can take this to new heights.”
Björn Sjöberg, CCO, SlotMatrix, said: “I’m thrilled to join EveryMatrix. I’ve known Stian and members of the senior team for many years and always admired what they’ve achieved in building not just the industry’s fastest growing provider, but also one of the most respected and trusted.
“The Fantasma acquisition is the icing on the cake when it comes to strengthening iGaming’s richest content offering. Looking at the plans we have for this year and ahead, without doubt, we will continue to exceed our customers’ expectations with the best content available.”
The post Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO appeared first on European Gaming Industry News.
Press Releases
Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship

Snooker fans at this year’s World Championship will get the chance to pocket £25,000 if they witness a 147 maximum break – thanks to bookies Midnite.
Midnite are the official betting and casino partner of this year’s tournament. To celebrate, they are pledging to give away the cash prize to a random member of the Crucible crowd whenever a maximum goes in.
The Midnite Maximum will see a seat number randomly selected at the start of every session and – if a player completes a 147 break – the lucky fan in the audience will collect £25,000.
A 147 maximum is the holy grail of snooker achievements and there have been 14 in crucible history – including two during the tournament in 2023.
Jackson Page made snooker history this week, becoming the first player to complete two maximum breaks in a single pro match on his way to victory over Allan Taylor in the World Championship qualifiers.
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. Midnite added horse racing and casino to the product mix in 2023 and Midnite’s team has grown from 60 to 110 over the past 12 months.
Co-founder Wright said: “At Midnite, we’re passionate about bringing fans closer to the games they love.
“The Crucible theatre is one of the most intimate venues in world sport and it is never more electric than when a player is closing in on a maximum break.
“With Midnite Maximum, our aim is to bring fans even closer to the emotion and tension that the players experience when achieving snooker perfection.”
Earlier this month, Midnite was announced as the official UK betting and casino partner of the 2025 World Snooker Championship.
To take part in the Midnite Maximum giveaway, fans need to be aged 18 and older and opt-in before the start of play at every session at the Crucible.
The post Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship appeared first on European Gaming Industry News.
Compliance Updates
Playbook Fusion secures UK Gambling Commission licence

Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.
The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.
Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.
This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.
Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.
UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world.
“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “
The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.
partnerships
Elantil strengthens its marketplace with Hub88 partnership

Revolutionary platform solution provider adds over 12,000 cutting-edge casino titles to its portfolio after integrating with industry-leading casino aggregator
Elantil, the ambitious new platform solution provider aiming to redefine relationships between operators and suppliers, has announced it has significantly expanded the range of options available via its online marketplace after striking a new partnership with Hub88.
A high-profile integration with one of iGaming’s most successful casino aggregators, the deal will see an incredible range of 12,000+ state-of-the-art casino titles from over 120 of the industry’s leading software studios made available to Elantil clients – and all at no extra cost to the operator.
As the Elantil model enables clients to form contracts with suppliers without the need of an intermediary, the company doesn’t dictate the terms of their agreements and never charges any additional commission, allowing operators to enjoy simple, cost-effective one-click integrations.
Boasting one of the largest content libraries in the industry, a powerful back office and customer support that’s available 24/7 in a variety languages, Hub88 prides itself on offering the next generation of casino aggregation and can help operators provide a more tailored user experience.
The aggregator’s advanced personalisation model draws on player interaction data to create recommendations for top games, similar games and custom lobbies, meaning customers can find the content they love faster and also enjoy titles that have been curated to their preferences.
Offering all this and more, the addition of Hub88 to the Elantil’s Marketplace will provide a major boom to the company’s clients and marks the third such expansion Elantil has made in the past month – again reiterating its commitment to rewriting the playbook for online platform solutions by connecting as much third-party providers it can to its current and future operators.
John Debono, Chief Technical Officer at Elantil, said: “The Elantil marketplace was designed to connect operators with a comprehensive range of iGaming products and the addition of Hub88’s content will only strengthen this proposition further. Offering one of the largest libraries in the industry, Hub88 puts over 12,000 games at operators’ fingertips – all of which are now available via our easy and cost-effective plug-and-play solution.”
Ollie Castelman, Managing Director at Hub88, said: “At Hub88 we pride ourselves on providing the next generation of casino aggregation, so it’s only natural that we’d choose to partner with a company that’s rewriting the rulebook when it comes to online platform solutions. With all our content now available via the Elantil Marketplace, interested clients can reach out to us with their requests and we’ll supply the details they need to integrate our games directly from the platform.”
The post Elantil strengthens its marketplace with Hub88 partnership appeared first on European Gaming Industry News.
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