FairPlay Sports Media Strengthens Leadership Team with New COO and CFO Appointments

FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has added two senior executives to its leadership team in Jerome Underhill and Andrew Smith, joining as Chief Operating Officer and Chief Financial Officer, respectively.

Following the successful recent launch of its FairPlay Technologies arm, Underhill and Smith have joined the group to lead the next phase of FairPlay’s growth as it looks to scale its product and betting technology suite across new and existing markets.

Jerome Underhill brings a wealth of operational expertise within the technology space, having progressed through senior roles at Xandr, Microsoft’s advertising and analytics subsidiary, most recently acting as its GM International following its acquisition. Underhill will be tasked with bringing innovation to the various brands under the FairPlay network that enables ambitious company growth from both a product and market viewpoint.

Andrew Smith joins with almost a decade of C-level financial expertise within the igaming and technology industries, most recently as Playtech’s Chief Financial Officer, where he oversaw major financial growth at the multi-national organisation. Smith will be tasked with driving growth at FairPlay Sports Media, ensuring a robust financial performance that allows for investment in both product and its growing international operation.

Jerome Underhill, COO at FairPlay Sports Media, said: “The FairPlay Sports Media vision is hugely exciting to be a part of. We’re operating at the crossroads of sports media and betting technology, two sectors with major growth potential as they evolve with the catalyst of AI at their cores, and I’m very confident we’ll play a major role in advancing both for the better.”

Andrew Smith, CFO at FairPlay Sports Media, said: “With strong leadership and committed investment partners in Bruin Capital, FairPlay Sports Media has a platform to continue on its growth trajectory that will see us playing a pivotal part in the global sports media and betting ecosystems for years to come.”

FairPlay’s Group CEO, Stuart Simms, commented on the hires: “Jerome and Andrew bring a wealth of expertise in their respective fields that together provide the organisational foundations and ambitious visions that will progress FairPlay Sports Media to its global strategic goals. The impact and value they’ve added already is significant, and they’re only just getting started.”