partnerships
BETBAZAR promoted King’s Development’s new partnership with ICONIC21
Online casino solutions provider purchases full suite of Live Casino content from ICONIC21 after connecting with the developer via the world’s #1 iGaming marketplace
BETBAZAR – the pioneering company behind the world’s leading B2B iGaming marketplace – has announced it has facilitated another successful partnership deal that will see King’s Development expand its software line-up with the addition of ICONIC21 titles.
Primarily an online casino platform and solutions provider, King’s Development offers clients access to a games aggregator module that instantly connects them with software from many of the industry’s best-known content providers – and this extensive portfolio of state-of-the-art titles will now be significantly enhanced by the addition of ICONIC21’s full suite of Live Casino options.
Known in the iGaming sector for providing clients with branded solutions that can be tailored to their individual business needs, ICONIC21 broadcasts a wide range of games including roulette, blackjack and baccarat from purpose-built studios to provide an unrivalled customer experience.
What really sets the provider apart from other Live Casino specialists, however, is its “Gravity Series” of games – an exclusive offering boasting stunning visuals, lavish backdrops and sky-high multipliers that can boost user engagement through potential maximum wins of 1,000x their bet.
As such, they’ll provide a fresh and unique addition to the King’s Development portfolio that will enable the platform provider to stand out from the competition – and with the BETBAZAR team on hand to facilitate all aspects of the deal and provide ongoing customer support throughout, both companies can already look forward to getting this highly promising new partnership underway.
Filipp Mokichev, General Manager at King’s Development, said: “As a leading online casino platform provider and game aggregator, King’s Development is always looking for new ways to enhance its offering – and the addition of ICONIC21’s full suite of Live Casino games will certainly do just that.
“Having been introduced to the studio’s titles via the BETBAZAR marketplace, we were really impressed with the quality and variety of its offering and the fact the deal could be concluded so quickly means the games are already integrated into our line-up and are available to clients now.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “As an up-and-coming provider of high quality Live Casino games, BETBAZAR’s industry-leading B2B iGaming marketplace plays a key role in putting our brand on operators’ radars and connecting us with great companies like King’s Development.
“It was thanks to BETBAZAR’s introduction that we were able to get talking to the platform provider and begin identifying the gaps in their line-up that ICONIC21 could fill – and with our full suite of games now added to their portfolio, I think the deal will prove a big success for everyone involved.”
Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “At BETBAZAR, we pride ourselves on connecting progressive companies with dynamic solutions – and having only recently added ICONIC21 to our marketplace, we’re thrilled that their games have already been picked up by King’s Development.
“Featuring outstanding production values, professional presenters and a special series of titles that offer unique prize multipliers, ICONIC21’s suite of games really stands out in the Live Casino market and we’re sure they’ll prove to be a popular addition to the King’s Development portfolio.”
The post BETBAZAR promoted King’s Development’s new partnership with ICONIC21 appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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