partnerships
Reelsoft signs a deal with NYCE International to Drive Innovation in iGaming

Reelsoft, a leading innovator in iGaming technology, is pleased to announce a strategic partnership with London-listed NYCE International (AQSE:CXS), led by industry veteran Harmen Brenninkmeijer and Farzad Peyman. This collaboration grants NYCE a dedicated instance of Reelsoft’s proprietary Vision platform, comprising both Vision RGS (remote gaming server) and the Vision Link aggregation platform. Through this partnership NYCE will gain the capability to develop, manage, and distribute online casino games, strengthening its presence in the digital gaming market.
A Vision for Growth and Innovation
NYCE International under the leadership of Harmen Brenninkmeijer, who has been at the forefront of the gaming industry for over 35 years. His expertise spans technology development, game design, jackpots, and casino monitoring systems, he has played a pivotal role in shaping gaming markets across 75+ countries, particularly in emerging markets. This latest move aims to unify and streamline NYCE’s supplier offerings and distribution channels, creating a more cohesive and attractive offering for operators worldwide.
Acquiring a dedicated Vision Platform instance will enable NYCE to develop high-quality gaming content and distribute it seamlessly, ensuring efficiency and scalability under Farzad Peyman’s leadership as CEO. The integration of Reelsoft’s technology will serve as a foundation for NYCE’s growth strategy, empowering the company to drive innovation while maintaining full control over its content.
Reelsoft: A Trusted Partner in iGaming Technology
With decades of industry experience, Reelsoft is recognised for its expertise in game creation, RGS technology, and aggregation solutions. The proprietary Vision Platform, consisting of Vision RGS and Vision Link, is designed to streamline game development, enhance distribution, and offer companies a flexible and scalable solution.
This deal further solidifies Reelsoft’s position as a trusted technology provider for companies seeking to expand their business and establish a stronger foothold in the competitive iGaming market.
Industry Leaders on the Partnership
Harmen Brenninkmeijer, Executive Chairman of NYCE International, commented, “The acquisition of Reelsoft’s Vision platform is a significant milestone in our mission and will strategically enable NYCE to be a full-fetched casino aggregator, attracting the Indie studios we work with. We are excited about the possibilities this presents and look forward to leveraging Reelsoft’s technology to drive our business forward.”
Thomas Nimstad, CEO of Reelsoft, added, “This collaboration with NYCE reflects our shared commitment to innovation in the iGaming industry. The Vision Platform is designed to empower companies like NYCE with the tools they need to build, distribute, and scale their business effectively. We are proud that our Vision platform will give NYCE the technical foundation to grow their business in their exciting new chapter.”
Shaping the Future of iGaming
This deal represents a significant step forward for both companies, combining NYCE’s market expertise with Reelsoft’s cutting-edge technology. Using the Vision platform, NYCE aims to enhance the gaming landscape, offering operators and players more engaging, high-quality content while driving industry-wide innovation.
The post Reelsoft signs a deal with NYCE International to Drive Innovation in iGaming appeared first on European Gaming Industry News.
Fanatics Sportsbook
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.
Balkans
SYNOT Enters the Bulgarian Market

SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.
“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.
MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.
“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.
The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.
partnerships
Tipico and German Football Association Announce Expansion of Their Strategic Partnership

Tipico and the Deutscher Fußball-Bund (German Football Association) have announced an expansion of their strategic partnership. The leading German sports betting provider already partnered with the DFB Cup competitions for both women and men, will now also become an official partner of the 3. Liga (Third Division). The agreement comes into effect on July 1 at the start of the new season and runs for three years through the 2027/28 season.
Under the terms of the agreement, Tipico receives exclusive central advertising rights across the 3. Liga. This includes joint Tipico and league logo placement on the right sleeve of all 3. Liga team jerseys, brand visibility through stadium advertising boards during TV broadcasts and various digital rights. The majority of the financial proceeds from this agreement will directly benefit the 20 3. Liga clubs, with payments distributed each season.
Kajetan Strini-Brown, Director of Marketing & Brand at Tipico, said: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico! We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league. For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions. We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”
Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, said: “This good news rounds off an outstanding year in the 3. Liga full of spectator records and underlines the popularity of the league. Tipico fits in as a strong and reliable partner. Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework. For many years, the DFB has shared the goals named in the State Treaty on Gambling, which only permits betting offers from state-licensed providers in accordance with legal requirements. In this context, the promotion of regulated offers and simultaneously the effective fight against the black market are of great importance to preserve the integrity of the game and protect the players.”
The post Tipico and German Football Association Announce Expansion of Their Strategic Partnership appeared first on European Gaming Industry News.
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