partnerships
Reelsoft signs a deal with NYCE International to Drive Innovation in iGaming
Reelsoft, a leading innovator in iGaming technology, is pleased to announce a strategic partnership with London-listed NYCE International (AQSE:CXS), led by industry veteran Harmen Brenninkmeijer and Farzad Peyman. This collaboration grants NYCE a dedicated instance of Reelsoft’s proprietary Vision platform, comprising both Vision RGS (remote gaming server) and the Vision Link aggregation platform. Through this partnership NYCE will gain the capability to develop, manage, and distribute online casino games, strengthening its presence in the digital gaming market.
A Vision for Growth and Innovation
NYCE International under the leadership of Harmen Brenninkmeijer, who has been at the forefront of the gaming industry for over 35 years. His expertise spans technology development, game design, jackpots, and casino monitoring systems, he has played a pivotal role in shaping gaming markets across 75+ countries, particularly in emerging markets. This latest move aims to unify and streamline NYCE’s supplier offerings and distribution channels, creating a more cohesive and attractive offering for operators worldwide.
Acquiring a dedicated Vision Platform instance will enable NYCE to develop high-quality gaming content and distribute it seamlessly, ensuring efficiency and scalability under Farzad Peyman’s leadership as CEO. The integration of Reelsoft’s technology will serve as a foundation for NYCE’s growth strategy, empowering the company to drive innovation while maintaining full control over its content.
Reelsoft: A Trusted Partner in iGaming Technology
With decades of industry experience, Reelsoft is recognised for its expertise in game creation, RGS technology, and aggregation solutions. The proprietary Vision Platform, consisting of Vision RGS and Vision Link, is designed to streamline game development, enhance distribution, and offer companies a flexible and scalable solution.
This deal further solidifies Reelsoft’s position as a trusted technology provider for companies seeking to expand their business and establish a stronger foothold in the competitive iGaming market.
Industry Leaders on the Partnership
Harmen Brenninkmeijer, Executive Chairman of NYCE International, commented, “The acquisition of Reelsoft’s Vision platform is a significant milestone in our mission and will strategically enable NYCE to be a full-fetched casino aggregator, attracting the Indie studios we work with. We are excited about the possibilities this presents and look forward to leveraging Reelsoft’s technology to drive our business forward.”
Thomas Nimstad, CEO of Reelsoft, added, “This collaboration with NYCE reflects our shared commitment to innovation in the iGaming industry. The Vision Platform is designed to empower companies like NYCE with the tools they need to build, distribute, and scale their business effectively. We are proud that our Vision platform will give NYCE the technical foundation to grow their business in their exciting new chapter.”
Shaping the Future of iGaming
This deal represents a significant step forward for both companies, combining NYCE’s market expertise with Reelsoft’s cutting-edge technology. Using the Vision platform, NYCE aims to enhance the gaming landscape, offering operators and players more engaging, high-quality content while driving industry-wide innovation.
The post Reelsoft signs a deal with NYCE International to Drive Innovation in iGaming appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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