Industry Awards
Golden Boomerang Awards 2025 Midway: new leaders, prizes and insights from top team

The next monthly prize drawing among tournament participants will be held on April 3
The second annual Golden Boomerang Awards 2025, organized by Boomerang Partners, is approaching the equator. This year, participants are competing in betting and casino leaderboards. The tournament, which runs from February 3 to May 11, has attracted over 400 top affiliate teams worldwide. They are competing for 11 awards, including the Grand Prix.
New leaders
The Golden Boomerang Awards 2025 leaderboards are constantly being updated, and now, in the middle of the tournament, there are new top three leaders in each of them:
- Top 3 in the betting category: Full, Tokyo Team and Gipsy.
- Top 3 in the casino category: HighRoller Gaming, Fumma, and Boss.
In the betting leaderboard, the first and second places are currently in the closest gap in points, and everything can still change. In the casino race, the main leader has gone ahead, but the competition among the pursuers is very strong. It is expected that more changes will occur in the leading two trios by the end of the tournament. The competition for victory is fierce, with both groups vying intensely, and no one is willing to give up.
Grand Finale
The Golden Boomerang Awards 2025 final will take place in May. The top 30 affiliate teams will participate in an exclusive business networking event, and the best contestants will be invited to the famous San Siro stadium in Milan. Boomerang Partners will realize this opportunity as the official regional betting partner of AC Milan.
The next giveaway on April 3
In addition to the main awards, the tournament rules provide for three monthly prize drawings. They are awarded to teams that have completed additional tasks, the set of which changes every month. The next drawing is scheduled for April 3. Affiliate teams still have the opportunity to participate in the Golden Boomerang Awards 2025 and compete for main and monthly prizes. Follow Boomerang Partners’ social media accounts for news and tasks to enter the drawings, and don’t miss a thing.
A leader’s perspective
Anastasia, representative of One Partners – one of the leading competitors in the Golden Boomerang Awards last and this season, commented on last year’s and current tournament: “The [last year’s] awards ceremony turned into a fascinating show with cool decorations and performances by artists. If you let your imagination run wild and imagine yourself in a stadium, I think it’s better to add some football vibe.”
“The main highlight of the Golden Boomerang Awards 2025 is that the location has changed from sunny Cyprus to the legendary San Siro Stadium in Milan. The number of awards also increased, so I think it’s going to be more massive, more grand, and spectacular.
It’s nice to get into the top 30, where affiliate marketing leaders will be present. I believe and hope that our team will be in the final, so I can’t wait to feel this drive, celebration, and energy like it was in the previous year.” – said Anastasia.
Join the Golden Boomerang Awards 2025 and be among the best.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. The flagship brand, Boomerang-Bet.com, provides a seamless and enjoyable betting experience.
The post Golden Boomerang Awards 2025 Midway: new leaders, prizes and insights from top team appeared first on European Gaming Industry News.
Industry Awards
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Baltics
BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.
Our nominations reflect excellence in both Baltic and Nordic categories:
Baltic Categories:
- Best Esports Service Provider in the Baltics
- Rising Star in Baltic Sports Betting Technology
- Best Virtual Sports Provider in the Baltics
- Rising Star in Baltic Virtual Sports
Nordic Categories:
- Best Esports Service Provider in the Nordics
- Best Sports Betting Provider in the Nordics
- Rising Star in Nordic Sports Betting Technology
- Best Virtual Sports Provider in the Nordics
- Rising Star in Nordic Virtual Sports
We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.
The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!
The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.
Industry Awards
Celebrating Innovation: ELA Games Finalists at 2025 WiG Diversity Awards

ELA Games, a dynamic game development studio in the iGaming industry, has been shortlisted for the “Innovator” category at the upcoming 2025 Women in Gaming Diversity Awards.
The studio’s founding philosophy of “For Players, By Players” has directed its production approach, creating titles that balance player experiences and casino-centric performance. By understanding the core needs of modern gamers, ELA Games has curated a portfolio of visually appealing, innovative games that assist with operator growth.
The WiG Diversity Awards are a prestigious event that recognises employers for their contributions to the industry and efforts in well-being and diversity. The “Innovator” category ELA Games prides itself on its contributions to the industry, championing a diverse workforce while creating memorable games that have a lasting impact.
Marharyta Yerina, ELA Games’ Managing Director,commented on the shortlisting, “Since our inception in 2021, we’ve made a concerted effort to create an inclusive and aspirational work environment, allowing us to produce trademark games. Being shortlisted for the ‘Innovator’ category at the 2025 WiG Diversity Awards reflects our commitment to diversity, excellence, and well-being, and we pledge to continue investing in our workplace culture to foster innovation at every level of the company.”
Final voting for the winner of the “Innovator” category, among others, will commence on the 5th of June, 2025, at the Savoy Hotel in London.
The post Celebrating Innovation: ELA Games Finalists at 2025 WiG Diversity Awards appeared first on European Gaming Industry News.
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