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Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon

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Scatters Club Streamers Awards, the first online award dedicated exclusively to streamers, have just celebrated the creators who bring gaming, entertainment, and community-building to the next level. The 2025 edition marked its second year, and this time, it didn’t just grow — it exploded.

This year’s numbers set new records:

  • 15 winners across key categories
  • 2,000+ stream views
  • 3,730 total award submissions 
  • 50 streamers shortlisted 
  • 61 team members behind the production 
  • 10x more media coverage than 2024

But what fueled this exponential growth? What made this year’s event resonate so powerfully with both streamers and audiences? Let’s break it down into more details.

1. A fairer, smarter award system: fixing what needed to be fixed

Awards should mean something. The biggest challenge in past years? Vote manipulation and inflated numbers. It’s easy to game the system when you have an army of bot accounts or when categories are too vague.

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So, we reworked everything.

  • New category structure: No more ambiguous labels — every award had a clear purpose, ensuring fairness in nominations.
  • Stronger verification protocols: We built a system that tracked duplicate votes, reducing artificial engagement.
  • Scoring that made sense: The final tally was 70% jury / 30% audience votes, making sure expert analysis carried weight but fans still had their say.
  • Reduced social media engagement bias: We structured the voting so that fewer overall likes didn’t mean weaker engagement — it meant a more meaningful, competitive race.

The result? The winners list wasn’t just about fanbases — it was about real talent, consistency, and impact. And the best part? It actually helped newcomers shine.

2. ‘Award FOR Everyone’—more than a slogan, a strategy

This year’s philosophy was simple: inclusivity fuels engagement. Instead of just focusing on who wins, we focused on who participates.

  • A dream job with real stakes: For the first time ever, we introduced the Professional Stream Watcher position — a gig that literally paid Mauro Ciara to watch streams. It was proof that passion for streaming could translate into real work opportunities.
  • Seven streaming dreams realized: We ran a contest “Dreams Come True” and received a good number of essays. The seven best essays didn’t just get a mention — they got actual support to kickstart their aspirations.
  • Viewer engagement beyond voting: More interactive moments, more “your voice matters” activations, and an open-door approach to getting fans involved.

And it worked. Instead of being passive spectators, the audience felt invested in the event.

3. PR & Marketing that never let the hype die

Keeping an event relevant for half a year is no small task. The challenge? How do you stay on top of the conversation without exhausting your audience?

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  • Fresh narratives every two weeks: Instead of repeating the same award promo, we constantly shifted the storytelling — new angles, different highlights, and teaser campaigns leading up to key moments.
  • Evolving visuals: The core branding stayed strong, but we switched banner colors, key art, and creative approaches every cycle. The audience saw familiarity without fatigue.
  • A media strategy that built momentum: Instead of dropping everything at once, we rolled out interviews, behind-the-scenes content, and exclusive partnerships across a six-month campaign.
  • Real impact stories instead of generic ads: A big part of our content push was about showcasing what the awards meant rather than just reminding people to vote. This approach led to over 100+ organic applications from people wanting to participate beyond just nominations.

The live show: high-stakes production, real-time adaptation

Months of preparation led up to one high-energy, multi-location live event. Here’s how we made it work:

  • Two simultaneous filming locations: One dedicated to winner interviews, the other for live fan interaction.
  • Live engagement with stakes: Instead of just announcing winners, we added layers of interactive unpredictability.
  • Wheel of Fortune & Bingo Draws: This year, we introduced live segments where audience members and nominees could win unexpected rewards.
  • A legendary lucky streak: A contestant won four times in a row during one of the giveaways, creating one of the most talked-about moments of the night.
  • An expert production team of 61: From camera operators to live coordinators, every moving piece was fine-tuned to deliver a seamless experience.

The result? An industry-defining event

  • Wider reach than ever before – The event wasn’t just talked about in gaming circles; mainstream media took notice.
  • Greater audience retention – Instead of passive viewership, engagement remained active and invested.
  • More than an award show — an experience – Scatters Club Streamers Awards 2025 didn’t just recognize talent. It elevated the streaming community as a whole.

What comes next?

Scatters Club Streamers Awards 2025 raised the bar. The question is — how do we push it even higher?

Next year, expect even more refined categories, deeper audience engagement, and new opportunities for both streamers and fans to take part.

A huge thank you to the streamers, the fans, the partners, and the production team who made this possible. This is just the beginning. See you in 2026.

The post Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon appeared first on European Gaming Industry News.

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Baltics

BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

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  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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Industry Awards

Celebrating Innovation: ELA Games Finalists at 2025 WiG Diversity Awards

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ELA Games, a dynamic game development studio in the iGaming industry, has been shortlisted for the “Innovator” category at the upcoming 2025 Women in Gaming Diversity Awards.

The studio’s founding philosophy of “For Players, By Players” has directed its production approach, creating titles that balance player experiences and casino-centric performance. By understanding the core needs of modern gamers, ELA Games has curated a portfolio of visually appealing, innovative games that assist with operator growth.

The WiG Diversity Awards are a prestigious event that recognises employers for their contributions to the industry and efforts in well-being and diversity. The “Innovator” category ELA Games prides itself on its contributions to the industry, championing a diverse workforce while creating memorable games that have a lasting impact.

Marharyta Yerina, ELA Games’ Managing Director,commented on the shortlisting, “Since our inception in 2021, we’ve made a concerted effort to create an inclusive and aspirational work environment, allowing us to produce trademark games. Being shortlisted for the ‘Innovator’ category at the 2025 WiG Diversity Awards reflects our commitment to diversity, excellence, and well-being, and we pledge to continue investing in our workplace culture to foster innovation at every level of the company.”

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Final voting for the winner of the “Innovator” category, among others, will commence on the 5th of June, 2025, at the Savoy Hotel in London.

The post Celebrating Innovation: ELA Games Finalists at 2025 WiG Diversity Awards appeared first on European Gaming Industry News.

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Affiliate Industry

Casino Guru shortlisted for prestigious SBC Awards Europe 2025

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Casino Guru has been shortlisted for the inaugural SBC Awards Europe 2025, joining a competitive field of contestants in the “Casino Affiliate of the Year” category. SBC Awards Europe 2025 is the first edition in what will be a recurring event, celebrating excellence at the SBC Summit Malta, which was rebranded from CasinoBeats Summit.

The event ceremony is due to take place on Thursday, June 12, at the Hilton Malta and will reunite 300 industry guests. Casino Guru is honored to have been distinguished by making the shortlist and competing against other industry leaders such as Gentoo Media, Gambling.com Group, and Brian Christopher’s Flip the Switch.
Casino Guru is more than an affiliate, with a distinguished track record for favoring player safety and empowering consumers to make the right choices about the casinos they play at.

With a review database that exceeds 8,296 casinos, 17,414 bonuses, and 20,194 casino games, Casino Guru is constantly growing as the Internet’s largest and most reliable database for anything that has to do with iGaming.
Commenting on Casino Guru’s shortlisting in the ‘Casino Affiliate of the Year’ category at the SBC Awards Europe 2025, Daniela Sliva, Public Relations and Creative Projects Director, said:

Being shortlisted for the inaugural SBC Awards Europe is a testament to Casino Guru’s impact and recognition as a trusted voice in the industry. Through continuous efforts to educate both industry professionals and players, we have consistently promoted the core values that should define the entire iGaming industry – transparency, fairness, and openness. Casino Guru is proud to be considered for the Casino Affiliate of the Year award, a reflection of our unwavering commitment to player protection and ethical industry standards.

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Casino Guru is an outlier with groundbreaking initiatives, including the Complaint Resolution Center, which returned more than $40,000,000 to players by February 2025, making it an unmatched industry specialist.

Casino Guru is one of the few industry companies – and possibly the only one – to actively champion industry-wide improvement of casino standards through its unique Safety Index reviewing methodology.

Each of the more than 8,296 casinos in the Casino Guru database is reviewed manually and scrutinized for the fairness of their terms and conditions.

Ratings are fluid and are continuously subjected to reassessment to ensure that players looking for recommendations will get the most up-to-date and reliable information.

Casino Guru has spearheaded sustainable efforts in responsible gambling through the launch of the Gamtegrity platform and has worked with sector leaders to advance the importance of safe & positive play.

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Casino Guru continues to set industry standards by taking a truly player-centric approach, one that challenges industry practices and upholds transparency, fairness, and openness as core principles of play.

The post Casino Guru shortlisted for prestigious SBC Awards Europe 2025 appeared first on European Gaming Industry News.

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