Industry Awards
Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon
Scatters Club Streamers Awards, the first online award dedicated exclusively to streamers, have just celebrated the creators who bring gaming, entertainment, and community-building to the next level. The 2025 edition marked its second year, and this time, it didn’t just grow — it exploded.
This year’s numbers set new records:
- 15 winners across key categories
- 2,000+ stream views
- 3,730 total award submissions
- 50 streamers shortlisted
- 61 team members behind the production
- 10x more media coverage than 2024
But what fueled this exponential growth? What made this year’s event resonate so powerfully with both streamers and audiences? Let’s break it down into more details.
1. A fairer, smarter award system: fixing what needed to be fixed
Awards should mean something. The biggest challenge in past years? Vote manipulation and inflated numbers. It’s easy to game the system when you have an army of bot accounts or when categories are too vague.
So, we reworked everything.
- New category structure: No more ambiguous labels — every award had a clear purpose, ensuring fairness in nominations.
- Stronger verification protocols: We built a system that tracked duplicate votes, reducing artificial engagement.
- Scoring that made sense: The final tally was 70% jury / 30% audience votes, making sure expert analysis carried weight but fans still had their say.
- Reduced social media engagement bias: We structured the voting so that fewer overall likes didn’t mean weaker engagement — it meant a more meaningful, competitive race.
The result? The winners list wasn’t just about fanbases — it was about real talent, consistency, and impact. And the best part? It actually helped newcomers shine.
2. ‘Award FOR Everyone’—more than a slogan, a strategy
This year’s philosophy was simple: inclusivity fuels engagement. Instead of just focusing on who wins, we focused on who participates.
- A dream job with real stakes: For the first time ever, we introduced the Professional Stream Watcher position — a gig that literally paid Mauro Ciara to watch streams. It was proof that passion for streaming could translate into real work opportunities.
- Seven streaming dreams realized: We ran a contest “Dreams Come True” and received a good number of essays. The seven best essays didn’t just get a mention — they got actual support to kickstart their aspirations.
- Viewer engagement beyond voting: More interactive moments, more “your voice matters” activations, and an open-door approach to getting fans involved.
And it worked. Instead of being passive spectators, the audience felt invested in the event.
3. PR & Marketing that never let the hype die
Keeping an event relevant for half a year is no small task. The challenge? How do you stay on top of the conversation without exhausting your audience?
- Fresh narratives every two weeks: Instead of repeating the same award promo, we constantly shifted the storytelling — new angles, different highlights, and teaser campaigns leading up to key moments.
- Evolving visuals: The core branding stayed strong, but we switched banner colors, key art, and creative approaches every cycle. The audience saw familiarity without fatigue.
- A media strategy that built momentum: Instead of dropping everything at once, we rolled out interviews, behind-the-scenes content, and exclusive partnerships across a six-month campaign.
- Real impact stories instead of generic ads: A big part of our content push was about showcasing what the awards meant rather than just reminding people to vote. This approach led to over 100+ organic applications from people wanting to participate beyond just nominations.
The live show: high-stakes production, real-time adaptation
Months of preparation led up to one high-energy, multi-location live event. Here’s how we made it work:
- Two simultaneous filming locations: One dedicated to winner interviews, the other for live fan interaction.
- Live engagement with stakes: Instead of just announcing winners, we added layers of interactive unpredictability.
- Wheel of Fortune & Bingo Draws: This year, we introduced live segments where audience members and nominees could win unexpected rewards.
- A legendary lucky streak: A contestant won four times in a row during one of the giveaways, creating one of the most talked-about moments of the night.
- An expert production team of 61: From camera operators to live coordinators, every moving piece was fine-tuned to deliver a seamless experience.
The result? An industry-defining event
- Wider reach than ever before – The event wasn’t just talked about in gaming circles; mainstream media took notice.
- Greater audience retention – Instead of passive viewership, engagement remained active and invested.
- More than an award show — an experience – Scatters Club Streamers Awards 2025 didn’t just recognize talent. It elevated the streaming community as a whole.
What comes next?
Scatters Club Streamers Awards 2025 raised the bar. The question is — how do we push it even higher?
Next year, expect even more refined categories, deeper audience engagement, and new opportunities for both streamers and fans to take part.
A huge thank you to the streamers, the fans, the partners, and the production team who made this possible. This is just the beginning. See you in 2026.
The post Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon appeared first on European Gaming Industry News.
Million Games has been shortlisted in the Best Crash Game category at the Malta Gaming Excellence Awards (MiGEA) 2025 for its popular title Chicken X, launched earlier this year. The announcement marks a major milestone for the studio, known for its bold, player-first approach to game development.
Hosted on 19 June at the InterContinental in St. Julian, the MiGEA Awards celebrate the most impactful and original contributions to the gaming industry, spotlighting excellence in game development, technology, and innovation.
Chicken X, developed in-house by Million Games, invites players to guide a fearless chicken across a fast-moving highway in a high-volatility crash format. With its vibrant design, suspenseful pacing and sharp risk-reward balance, the game has quickly become a favourite among crash game enthusiasts.
In addition to its own nomination, Million Games is also celebrating two of its Million Stars partner studios,
both shortlisted in the Best Slot Game category:
Thorfinn’s Journey by Yugo Workshop – a visually rich, Norse-inspired slot featuring dynamic mechanics and narrative-driven gameplay.
Captain’s Curse by Black Cat Games – aa dark maritime adventure where a cursed fisherman transforms into a werewolf under the full moon, with free spins and collect features.
Notably, both studios have been shortlisted for their debut releases developed on the Million Games platform, making the recognition all the more significant.
“We launched the Million Stars programme to help brilliant developers bring bold ideas to life,” said Thomas Nimstad, CEO for Million Games. “Seeing Yugo Workshop and Black Cat Games earn nominations for their very first games is a proud moment for us — and a strong endorsement of the creative talent driving the Million Stars partners.”
Million Games will attend the MiGEA Awards ceremony on 19 June, joining a field of industry leaders and rising stars.
The post Million Games and Partners Shortlisted for MiGEA 2025 Awards appeared first on European Gaming Industry News.
Industry Awards
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025
Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.
These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.
The categories in which Betsson Group and its employees have been shortlisted include:
Company Category Nominations:
Best Diverse Place to Work
Community Engagement
Company of the Year (Operator)
Diversity & Inclusion
Great Place to Work Award
Individual Category Nominations:
Affiliate Leader – Shakyra Jonsson
Employee of the Year (Operator) – Lisa Mifsud
Excellence in Customer Service – Gabriella Larsson
HR Champion (Operator) – Tamara Klibadze
Innovator – Lena Nordin
Inspiration of the Year (Operator) – Lena Nordin
Positive Role Model of the Year (Operator) – Lara Lombardi
Star of the Future (Operator) – Jessica Carrillo Miranda
Young Leader of the Year (Operator) – Chellyanne Cassar
These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.
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Reelsoft, the iGaming technology company behind the Vision platform, has been nominated for two prestigious awards:
Best iGaming Technology Company at the MiGEA Awards and Rising Star in Casino – Supplier at the SBC Europe Awards. Both nominations celebrate the innovation, scalability, and comprehensive capabilities of the company’s proprietary Vision platform.
At the heart of Reelsoft’s offering is a unique combination: Vision RGS (Remote Gaming Server) and Vision Link, a game aggregation platform. Reelsoft is currently the only company in the market delivering both technologies under a single ecosystem. This dual-platform synergy offers partners unrivalled flexibility, speed-to-market, and control—whether they are launching their own titles or aggregating content from third-party studios.
The Vision platform is further enhanced by powerful modular features. Vision RGS supports slots, crash games, RNG table games, and multiplayer experiences, while Vision Link seamlessly connects game providers to operators across global markets. Embedded within both is Vision Promotions, a full suite of engagement tools including tournaments, feature bets, and the distinctive Vision Mega Jackpot, which can be deployed across both proprietary and aggregated content on Vision Link—a rare capability in the industry.
Reelsoft’s proprietary multiplayer engine, jackpot engine, and real-time back office provide a full-service infrastructure for studios and operators looking to grow with confidence. The platform has demonstrated its scalability with over 3.4 billion transactions processed to date and strong expansion into regulated and emerging markets, including Europe, Africa and North America.
“Being recognised in both categories is a clear signal that the market values the depth and ambition of what we’re building,” said Thomas Nimstad, CEO of Reelsoft.
“Vision is more than a platform—it’s an engine for sustainable, partner-led growth. These nominations are a credit to our team’s dedication and to our partners who choose flexibility and innovation to grow their business.”
As Reelsoft continues to push the boundaries of platform ownership, game distribution, and player engagement, these shortlistings reaffirm the company’s position as a driving force within the iGaming landscape.
The post Reelsoft Recognised as Industry Innovator with Dual Award Nominations appeared first on European Gaming Industry News.
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