partnerships
XSOLLA AND UKIE ANNOUNCE PARTNERSHIP AT GDC 2025 TO EMPOWER GAME DEVELOPERS IN THE UNITED KINGDOM AND THROUGHOUT EMEA
Xsolla, a global leader in video game commerce, is proud to partner with UK Interactive Entertainment (Ukie), the United Kingdom’s industry trade body. This strategic collaboration names Xsolla as Ukie’s official monetization partner and exclusive programming sponsor, reinforcing their commitment to providing game developers with the tools, services, and solutions needed to succeed in today’s rapidly evolving gaming market.
The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetization and commercialization in games. By focusing on commercial excellence, the partnership aims to transform the long-term success of the UK video games industry, fostering sustainable growth and innovation. Additionally, the collaboration seeks to build confidence among government bodies, investors, and key stakeholders, demonstrating the UK’s potential as a global leader in the video games sector.
To achieve these objectives, Xsolla and Ukie will implement a series of targeted activations across the UK designed to support and empower game developers directly. One key initiative will be a programme of UK-wide activations, including bespoke workshops delivered through Ukie’s new Supercharged Sessions. As part of this effort, Ukie will manage and deliver two tailored workshops for Xsolla at two different game hubs across the UK, equipping developers with the knowledge and tools to maximize commercial success.
In addition to the UK-based initiatives, the partnership will include a strategic activation at Gamescom, one of the world’s largest gaming events. This presence will showcase Xsolla’s cutting-edge solutions, strengthen international connections, and reinforce the UK’s position as a global leader in game development. Throughout the year, Xsolla and Ukie will explore further opportunities to support the UK games industry through additional activations and community engagements.
“We are thrilled to partner with Ukie, a leading voice in the UK games industry,” said Chris Meredith, Senior Vice President of Business Development – EMEA at Xsolla. “This collaboration allows us to help UK-based developers unlock new revenue opportunities and streamline the monetization process. At Xsolla, we’re committed to providing a seamless, scalable experience for developers, and working with UKIE enables us to extend our support to a vibrant community of gaming professionals.”
Nick Poole, CEO at Ukie, added. “This partnership with Xsolla is an exciting development for our members. As the video game landscape continues to evolve, developers must have access to the best tools to support their financial growth. With Xsolla’s expertise in monetization and global payment solutions, Ukie members are strongly positioned to thrive in domestic and international markets.”
“In 2025, we are looking to partners in the industry to collaborate and help connect with video game developers of all sizes and from all regions around the world to provide distribution, monetization, and payment solutions to help developers create a successful gaming business,” Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “We remain committed to providing access and bringing opportunities together for the video game industry. We look forward to connecting and building a long-lasting relationship with Ukie and its member companies and individuals in the UK and beyond.”
Through this collaboration and partnership, Ukie and Xsolla will create custom programming, events, and opportunities for game developers to share the challenges and opportunities facing them in the growing video game industry. A full schedule of activities will be shared through Ukie and Xsolla in 2025 and beyond, as their mission is to bring opportunities together for the gaming industry and to help stimulate the growth of gaming businesses in the UK and Europe.
The post XSOLLA AND UKIE ANNOUNCE PARTNERSHIP AT GDC 2025 TO EMPOWER GAME DEVELOPERS IN THE UNITED KINGDOM AND THROUGHOUT EMEA appeared first on European Gaming Industry News.
Revolutionary platform solution provider adds over 12,000 cutting-edge casino titles to its portfolio after integrating with industry-leading casino aggregator
Elantil, the ambitious new platform solution provider aiming to redefine relationships between operators and suppliers, has announced it has significantly expanded the range of options available via its online marketplace after striking a new partnership with Hub88.
A high-profile integration with one of iGaming’s most successful casino aggregators, the deal will see an incredible range of 12,000+ state-of-the-art casino titles from over 120 of the industry’s leading software studios made available to Elantil clients – and all at no extra cost to the operator.
As the Elantil model enables clients to form contracts with suppliers without the need of an intermediary, the company doesn’t dictate the terms of their agreements and never charges any additional commission, allowing operators to enjoy simple, cost-effective one-click integrations.
Boasting one of the largest content libraries in the industry, a powerful back office and customer support that’s available 24/7 in a variety languages, Hub88 prides itself on offering the next generation of casino aggregation and can help operators provide a more tailored user experience.
The aggregator’s advanced personalisation model draws on player interaction data to create recommendations for top games, similar games and custom lobbies, meaning customers can find the content they love faster and also enjoy titles that have been curated to their preferences.
Offering all this and more, the addition of Hub88 to the Elantil’s Marketplace will provide a major boom to the company’s clients and marks the third such expansion Elantil has made in the past month – again reiterating its commitment to rewriting the playbook for online platform solutions by connecting as much third-party providers it can to its current and future operators.
John Debono, Chief Technical Officer at Elantil, said: “The Elantil marketplace was designed to connect operators with a comprehensive range of iGaming products and the addition of Hub88’s content will only strengthen this proposition further. Offering one of the largest libraries in the industry, Hub88 puts over 12,000 games at operators’ fingertips – all of which are now available via our easy and cost-effective plug-and-play solution.”
Ollie Castelman, Managing Director at Hub88, said: “At Hub88 we pride ourselves on providing the next generation of casino aggregation, so it’s only natural that we’d choose to partner with a company that’s rewriting the rulebook when it comes to online platform solutions. With all our content now available via the Elantil Marketplace, interested clients can reach out to us with their requests and we’ll supply the details they need to integrate our games directly from the platform.”
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Delta Bingo & Gaming
Experienced provider, Strive to provide its award winning player account management system and apps to Delta Bingo & Gaming Online
Strive Gaming (“Strive”), the modern, multi-state and province, multi-tenanted platform provider focused solely on the North American market, has partnered with Delta Bingo & Gaming Online (“Delta”) as it plans for an exciting growth phase of its digital business.
Delta is a pioneer in providing exciting land-based experiences from Bingo to Vegas-style machines at their 20 locations predominantly in Ontario, Canada and Maryland, USA, with ethics and charitable focus front of mind. Delta launched its digital gaming business in 2023 and is now making a significant move to expand and deepen that offering by partnering with Strive Gaming.
Under the relationship, Strive will provide its market-leading player account management services to Delta, running on the Strive Infinity Engine, which drives higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.
Strive will also handle the development of front-end experiences for Delta.
Strive’s platform has been built purely for the post-PASPA North American market, designed to meet the individual needs of operators while also being compliant with differing state and provincial regulations.
Strive’s systems are already live in a multitude of states and provinces (including Ontario) with other customers such as Four Winds Casinos, PointsBet, and Golden Nugget (a DraftKings company).
Max Meltzer, CEO of Strive Gaming said: “I am delighted to add such a highly regarded and smart operator such as Delta Bingo & Gaming to our growing list of partners in North America. Once set up on our platform, we truly believe they have a team capable of achieving enormous growth for their digital business.
They have loyal land-based and digital customers that expect a best-of-industry, high quality experience in any activity, product or service that falls under the Delta brand, and we intend to ensure that this continues to be the case here”.
Leo Perri, CEO of Delta Bingo & Gaming, said: “Strive Gaming is an experienced provider in the markets we operate in and has made a great effort to understand our needs. Their specialized focus and dedication aligns with our customer experience goals, and we believe that they can help us bring our customers a world class digital casino experience.
“We’ve been impressed by not just their technology, but their team depth as well. We expect that this is going to be a true collaboration, and we look forward to working with them for a long time”
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Spinmatic, leading B2B provider of premium casino games, keeps growing massively across key markets such as Greece, by working hand in hand with Novibet, cutting-edge gametech operator known for its strong presence across multiple international markets.
This partnership allows Spinmatic to extend its reach well beyond Greece, offering players worldwide access to its top-tier casino games, known for popular mechanics, rich themes and superior graphics.
Norbert Mathies, Managing Director at Spinmatic, has proudly stated: “It’s a pleasure to be part of Novibet’s offering in core markets and reach all their players with our superior casino games. Greece has been a stronghold for us and we’re thrilled to build on that success and extend it worldwide.”
This partnership is part of a broader Softquo Holding strategy as GoldenRace, Spinmatic’s sister company and trusted Virtual Sports provider Greece and worldwide, is also partnering with Novibet.
Foteini Matthaiou, Casino Product and CRM Director at Novibet said, “This exciting partnership with Softquo marks a significant step forward in enhancing our gaming portfolio and delivering an enriched experience to our players. We are confident that teaming up with Softquo will drive innovation and bring fresh entertainment options to our valued customers.”
As part of its non-stop expansion, Spinmatic brings a selection of fruit-themed Slots – long-time favourite among players – including the top ranked Sizzling Blaze Deluxe. It also introduces its fast-paced Crash games, with adrenaline-fueled titles like Meteoroid & Meteoroid Deluxe.
Players will enjoy Spinmatic’s Jackpot collection – highly sought-after in Greece and around the globe – with different titles like Sizzling Blaze Jackpot Deluxe & Poseidon Jackpot available depending on the country.
The post Spinmatic scales up in Greece and other core markets with Novibet appeared first on European Gaming Industry News.
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