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Sporty Group Expands Sporty Games with the Opening of a Major UK Hub, Strengthening Its Commitment to Sports Gaming

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Sporty Group, a global leader in online entertainment, today unveiled a new UK-based games development hub led by industry legend Professor Jon Hare and supported by key industry talent. The creation of this new studio reinforces Sporty Group’s commitment to the gaming space and accelerates its plans for Sporty Games for 2025 and beyond.
Today’s announcement follows the previously disclosed acquisition of Hare’s UK based company, Tower Studios, in April 2024.
A key leader in the new UK studio, Hare will be joined by a team of 17, previously at a highly regarded games studio based in Bournemouth, which has been working with Sporty Group on the popular Sociable Soccer franchise. Sociable Soccer 25 was recently nominated by Debug for Best UK Indie Game 2025.
The new hub is already in the latter stages of development of an as-yet unannounced free-to-play soccer game, which will be launched later this year.
Hare has a strong pedigree for designing hit games with global appeal, 11 of which have reached No.1. Such titles include a chart-topping football game in each of the last four decades. Hare was awarded Debug Magazine’s ‘Most Influential Person in Games’ award in February 2025, championing his commitment to video games, both current and throughout gaming’s history. The acclaimed designer created the Sociable Soccer franchise and will continue to pioneer sports gaming at the new studio, focusing on game design and product management, leveraging Sporty’s resources and innovative vision.
With a mission to provide everyday entertainment for everyone, Sporty Group has built a team of more than 1,000 passionate achievers, engaging millions of daily users worldwide. SportyBet, the group’s flagship platform, stands as one of the world’s most visited betting and gaming sites. Additionally, Sporty Group owns and operates SportyTV, a free, 24/7 linear channel that serves as the home of premium sports in Africa, offering exclusive rights to Premier League, Serie A, LaLiga, Bundesliga and more. In January 2025, the group launched SportyFM, Ghana’s first 24-hour sports radio station, offering listeners expert commentary, live updates and in-depth analysis from a star-studded team of seasoned journalists.
Jon Hare, International Studio Director for Sporty commented: “Working alongside Sporty Group to launch this new studio is a thrilling move that secures our future as a top-tier developer and publisher of sports games with truly global appeal. We have put together a capable and driven team and continue to look for new additions – our recent burst of awards and nominations is testament to the quality that this strength is giving us. Working with such a highly talented group of like-minded developers who, like myself, are committed to raising the bar for sports games, is a dream come true and we look forward to sharing further details of our first titles very soon.”
Greg Parsons, VP – Business Development, Marketing & Media at Sporty Group commented: “Jon and his team have a proven track record of creating critically acclaimed titles with universal appeal. Adding this talent to the existing Sporty talent pool will accelerate the growth of our games offerings and enhance our vision of a globally relevant and diversified entertainment destination. We’re excited to share further news in the months ahead.”

The post Sporty Group Expands Sporty Games with the Opening of a Major UK Hub, Strengthening Its Commitment to Sports Gaming appeared first on European Gaming Industry News.

Press Releases

James O’Kelly Appointed Head of Corporate Development at SolutionsHub

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SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.

Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.

In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.

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“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”

James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.

 

The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.

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Industry Awards

ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

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ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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Giorgia Kasat

Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

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Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development

Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.

Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.

“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.

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Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”

Reals Expands Workforce and Strengthens Market Presence

Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.

Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.

With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.

The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.

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