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Podium, RMG and Reach PLC Launch Innovative Racecards Ahead of Cheltenham Festival 2025

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Podium and Racecourse Media Group (RMG) are thrilled to announce the launch of a brand-new racing widget, encompassing racecards, results, insight and live odds, which will be rolled out across Reach PLC’s extensive network of news sites.

The racecards launched on The Mirror’s digital platforms in time for horseracing’s biggest betting event of the week, the Cheltenham Festival 2025, which started on Tuesday.

The cutting-edge widget is designed to enhance the accessibility and popularity of British and Irish horse racing and will be rolled out across Reach’s other titles in due course.

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Built by Podium, in collaboration with RMG, the leading UK-based horseracing media rights company, the racecards delivers a seamless and engaging experience for racing enthusiasts.

Designed as an embedded iframe, the widget is packed with Podium’s pre-race content, expert runner comments, and race verdicts, providing fans with valuable insights to help inform their betting decisions.

The product features real-time odds from Paddy Power, allowing Mirror audiences that are both existing and new Paddy Power customers, to view live odds and place bets directly through the widget. This integration leverages Paddy Power’s affiliate programme for a seamless betting experience.

Fully customisable to align with the look and feel of partner websites, the racing widget ensures seamless brand integration while maintaining an intuitive user experience. Hosted and supported entirely by Podium, the widget requires minimal technical integration, offering an expedient and low-lift solution for publishers and platforms looking to enhance their racing coverage with a visually engaging and educational tool.

Shane Davison, Marketing Director at Reach PLC said: “We’re excited to bring this innovative racing widget to our audience, offering an engaging and informative experience just in time for Cheltenham. This partnership with Podium enhances our racing coverage, making it more accessible and interactive for our readers.”

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Richard Duncan, Head of New Business and Strategic Partnerships at Podium said: “This collaboration with Reach PLC and RMG underscores our commitment to delivering best-in-class digital solutions for racing fans. The widget provides seamless integration, expert insights, and real-time betting opportunities, ensuring a richer experience for both publishers and users.”

Clive Cottrell, Director of Marketing at Racecourse Media Group, said: “We are delighted to team up with Reach PLC and Podium on this exciting project. RMG is always looking at ways to enhance the appeal of the sport, and these new, innovative racecards will no doubt prove popular with readers across Reach’s titles.”

The post Podium, RMG and Reach PLC Launch Innovative Racecards Ahead of Cheltenham Festival 2025 appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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