Yolo Entertainment appoints Chief Product, Brand and Data Officers

Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has promoted from within for three new senior roles: Chief Product & Technology Officer, Chief Brand Officer and Chief Data Officer.

• Ashley Abela Hardy becomes Chief Product and Technology Officer, having previously joined as Chief Product Officer last year following stints at Gaming Innovation Group and Flutter Entertainment.
• Shane Anderson assumes the role of Chief Brand Officer. He joined Yolo Entertainment 12 months ago as Director of Partnerships, Content & Brand, having held senior roles at Better Collective and Racing.com.
• Laura Nash, who joined late last year in a corporate strategy role, becomes Yolo Entertainment’s first Chief Data Officer, after more than a decade in senior business intelligence and performance marketing positions at The Stars Group.

Yolo Entertainment CEO Matthew D’Emanuele said: “I’m thrilled to welcome Shane, Laura, and Ashley to Yolo Entertainment’s C-level team.

These leadership appointments are a key part of our ongoing transformation and commitment to delivering world-class casino and sports betting experiences. Their expertise will be instrumental in driving innovation and performance across the organisation.

Yolo Entertainment CPTO Ashley Abela Hardy said: “Innovation is at the heart of everything we do at Yolo Entertainment, and my focus is simple: deliver the best betting and gaming product in the world.”

Yolo Entertainment CBO Shane Anderson added: “Our brands are already building serious momentum, and I’m looking forward to taking them to the next level.”

Yolo Entertainment CDO Laura Nash added: “My focus is on using data to give players the very best gaming experiences available, so joining Yolo Entertainment was an opportunity I simply couldn’t refuse.”

The appointments are part of Yolo Entertainment’s broader expansion strategy, which has seen the operator strengthen its senior team and land major partnerships over the past few months.

In December, Sandra Vask was promoted to the position of Chief Operating Officer and Anthony Cabrera hired as Director of Bitcasino.

Meanwhile, Sportsbet.io has recently added LALIGA and the World Snooker Tour to an already impressive roster of partners.