ELA Games, a modern iGaming development studio, announces its strategic partnership with Danske Licens Spil, one of Denmark’s biggest iGaming operators. The collaboration will see ELA Games’ portfolio hosted on the Tivoli Casino platform, increasing the brand’s presence in the Danish market.

The Tivoli Casino platform, established in 2012, is a key figure in the Scandinavian iGaming landscape and constantly improves its content selection with modern and innovative games. As part of the partnership, Tivoli Casino will host some of ELA Games’ engaging and popular titles, such as Lucky Dwarfs and Madshow Circus. These games, due to their creative mechanics, social features, and visually rich design, will help boost Tivoli Casino’s engagement metrics.

ELA Games has obtained a game supplier license in Denmark, which marks the fourth for ELA Games as it continues its expansion across Europe. Currently, the studio holds game supplier licenses with the MGA (Malta Gaming Authority), the Swedish and Romanian gambling authorities, and now the DGA (Danish Gambling Authority).

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Marharyta Yerina, ELA Games’ Managing Director, commented on the new strategic partnership, saying, “Our partnership with Danske Licens Spil enables us to enter the Danish market through the Tivoli Casino brand and highlights our ambitious expansion and sustainable growth. We’re excited to introduce our games to a new target audience, and we hope to create market-specific games that resonate with Danish players to ensure we become a recognisable figure.”

The year 2024 proved to be an extremely successful year for ELA Games, which saw the studio release 15 new games and increase its production output to two games per month. This increase in production saw ELA Games increase its talent by 68%, laying the groundwork for continued success in 2025.

Merkur Bets and Tipwin Ltd. have agreed on a comprehensive cooperation between their sports betting shops in Germany. The Merkur Group’s sports betting brand “Merkur Bets” will take over Tipwin’s product offerings as a franchisee in its sports betting shops. As a result, the entire network of Merkur Bets sports betting shops will operate under the “Merkur Bets powered by Tipwin” brand. The full integration of all Merkur Bets locations is planned for the fourth quarter of this year.

Through the merger, Merkur Bets not only maintains its presence in the brick-and-mortar sector, but also sharpens its focus on the online market, thus strengthening the further development of its own online product. Two important appointments underline this: With Christian Gruber as the new Chief Operating Officer and Thomas Andreas as the new Marketing Director, two proven experts with extensive online expertise are now working for the company.

Mathias Dahms, Managing Director of Sports Betting at Merkur Group, said: “With the strategic cooperation with Tipwin, we are securing our retail presence in the German market and can focus our future on growth in the European online business. Thanks to a strong online product consisting of a diverse range of sports betting options and attractive slots, the backing of an internationally operating group, and the appeal of the established Merkur brand, we see ourselves as excellently positioned to drive our growth sustainably.”

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Dr. Damir Böhm, CEO of Tipwin Ltd, said: “‘Merkur Bets powered by Tipwin’ is a winning combination for all involved: a well-known and strong brand and a high-quality product. We are also combining the power of a group that sets standards across Europe with the dynamism of our family business. I am therefore looking forward to this strategic alliance, which we see as a promise for the future to our mutual partners.”

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

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Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’