Leading online sportsbook and iCasino operator has been leveraging provider’s data and AI-driven marketing platform to ramp up player acquisition and retention efforts

Fanatics, the online sports betting and iCasino operator taking the US market by storm, has been working with Intelitics to power its Performance Marketing Partner Program as it looks to ramp up customer acquisition and retention.

Under the deal, Fanatics has gained access to Intelitics’ award-winning platform and suite of innovative products and features. The provider’s data-driven solution has allowed the operator to run and manage all performance marketing activity, including affiliates during the 24/25 NFL Season.

Intelitics’ cutting-edge mar-tech platform is powered by granular data and AI driven insights and offers campaign monitoring and player tracking plus automated reporting and personalised dashboards. All of this is delivered in real time and via a single platform.

The deal has allowed Fanatics to strengthen the relationship it has with its performance marketing partners, providing them with access to real-time data and analytics, plus flexible tracking and attribution, allowing them to efficiently manage campaigns and monitor effectiveness quickly and easily.

Fanatics has established itself as a leading retail and online betting brand with a presence in 22 regulated states across the US.

Allan Stone, CEO at Intelitics, said: “Fanatics needs no introduction, and we are thrilled to have been working with an operator of this caliber to support its performance marketing activity with our state-of-the-art platform and toolset.

“Our platform and tools allow operators to leverage the power of data to monitor performance and optimise campaigns and spend in real-time. These are important capabilities given the competitive, and expensive, nature of customer acquisition.

“Intelitics allows operators to be aggressive with their spend, knowing that it’s being deployed in the right areas with the best partners. This in turn allows them to drive new customer sign-ups at pace and at scale, and to keep players coming back for more.”