MiFinity Brings Apple Pay to Simplify Payments and Enhance User Experience to its customers

MiFinity, a leading global payment services provider, today announced the integration of Apple Pay into its mobile app. This strategic enhancement simplifies transaction processes and provides customers with a seamless payment experience.

With Apple Pay supported on MiFinity, customers can enjoy even more user-friendly controls that facilitate and simplify day-to-day transactions. The main highlights are the convenience and speed of transactions, as depositing funds into the MiFinity eWallet can be done in just a few taps.

Privacy and security will always be fundamental values in financial services. By leveraging Apple Pay’s robust authentication methods (including Face ID, fingerprint, and passcode), MiFinity ensures payment card details remain private, enhancing security and privacy for users.

This new feature benefits consumers and merchants. Simplified and faster payment processes improve conversion rates and the overall user experience for MiFinity customers.

Paul Kavanagh, CEO of MiFinity, commented: “This milestone reflects our ongoing commitment to listening to feedback from our partners and customers. By integrating Apple Pay, we can offer a tailored, forward-thinking solution. We also look forward to launching Google Pay soon, extending similar benefits to Android users.”