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Playzia Teams Up with Light & Wonder for Exciting Launch

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Playzia’s games go live on Light & Wonder’s content marketplace, alongside an exclusive deal for early distribution of soon-to-launch Love Island titles

Playzia, a fast-growing game provider to the iGaming industry, is excited to announce a strategic agreement with Light & Wonder, one of the world’s foremost iGaming entertainment companies. As part of the deal, Playzia’s portfolio of in-house studio content is now available on Light & Wonder’s content marketplace.

Thrilling titles from the fast-paced studio developer, such as Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, and the recently launched Volcanic Coins and Billionaire Rhino, are now featured on Light & Wonder’s state-of-the-art content marketplace. With the exceptional distribution power of Light & Wonder, Playzia broadens the appeal of their games to a diverse global network of operators and players, making their games even more accessible in regulated markets around the world.

Moreover, following the recently announced landmark collaboration between Playzia and ITV, the UK’s leading commercial broadcaster, to develop and release a series of online games inspired by the global reality TV phenomenon Love Island, these eagerly awaited titles will be exclusively available on Light & Wonder’s award-winning content marketplace for two weeks. This exclusive window offers operators early access to the highly anticipated Love Island content. The debut game in the series is set to offer an impactful introduction to this exciting relationship.

Playzia’s portfolio provides a rich, rewarding, and continuously evolving gaming experience through innovative and versatile mechanics, such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, Enhanced Hold and Win Symbols & Actions, with more surprises lined up in 2025.

Vlad Modorcea, CPO at Plazyia, commented on the milestone: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Their global network and reputation for excellence make them the perfect platform for us as we continue to expand our reach. This deal is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”

Steve Mayes, Senior Director, Partners at Light & Wonder iGaming, added: “We’re thrilled to welcome Playzia to our content marketplace. Their diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients. This agreement underscores our commitment to delivering new and dynamic content to our network of operators and players.”

The post Playzia Teams Up with Light & Wonder for Exciting Launch appeared first on European Gaming Industry News.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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