partnerships
Swintt strengthens UK market presence with MrQ Partnership
In-demand software supplier teams up with innovative UKGC-licensed casino platform to bring Swintt’s Elysium Studios titles to a wide new audience
Having celebrated its much-anticipated entry into the UK market earlier this year, hotshot software provider, Swintt, has announced this month that it will soon be increasing its online footprint in the country through an exciting new partnership with MrQ casino.
Established in 2018, MrQ prides itself on providing all of the fun of an online casino without any of the faff – a bold mission statement that’s backed up by the fact that the operator currently boasts over 900 mobile-optimised titles and features absolutely no wagering on any promotions.
The good news for players on the site is that following the casino’s partnership with Swintt, MrQ will now be able to expand this impressive game roster with the addition of Swintt’s state-of-the-art titles, including new releases in the popular Elysium Studios catalogue.
With the recent launch of Wild Wild North, MrQ is set to offer players an exhilarating new Viking experience. Looking ahead, anticipation is already building for the release of Pirate Pledge Hold & Win, slated for March. This upcoming title promises to be a hit, offering swashbuckling adventures on the high seas with its engaging Hold & Win mechanics.
With these exciting additions to the Elysium Studios – Driven by Swintt line-up, the collaboration continues to deliver fresh, innovative content that both parties are eager to share with players.
Lars Kollind, Head of Business Development at Swintt, said: “Going live in the UK last year was obviously a huge deal for Swintt, so we’re excited to be able to build on the strong foundations we’ve already laid down by partnering with one of the market’s top online casino brands in MrQ.
“With its huge collection of games and wager-free promotions, the operator has established a loyal following among UK customers and adding exciting new releases from our Elysium Studios – Driven by Swintt range to its platform will ensure that they reach more players than ever before.”
Daniel Pascoe, Senior Casino Manager at MrQ, said: “Given that MrQ is an online casino that’s all about fun, providing the best collection of games on the market has always been a top priority for us – and adding Swintt titles to our line-up will definitely enable us grow stronger in this respect.
“With exciting releases like Wild Wild North and I Hate Fairytales already proving popular in the UK market, we’re sure these games will go on to become hugely popular with our players and we can’t wait to see how they all perform.”
The post Swintt strengthens UK market presence with MrQ Partnership appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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