Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit

Mindway AI, a leading provider of innovative player protection solutions for responsible gaming, is proud to announce its provisional associate membership with The European Lotteries (EL), the foremost European umbrella organisation for national lotteries operating games of chance, including sports betting.

The European Lotteries exemplifies the highest standards in the lottery and games of chance sector, advocating a sound and sustainable lottery model that prioritises societal benefit, forward-thinking, integrity, and sustainability. Boasting 70 members across 39 European countries—including all EU member states—EL is known for safeguarding public interest by fostering initiatives that support a wide range of societal needs.

Annually, EL members contribute €22 billion to society, which is redirected towards projects enhancing sport, cultural heritage, art, healthcare, education, science, and more. This aligns perfectly with Mindway AI’s mission to promote responsible gaming practices that benefit society as a whole.

“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said CEO Rasmus Kjaergaard. “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”

Mindway AI’s involvement with EL also positions it among the 30+ specialised suppliers supporting the sector, fostering a collaborative network that pushes the boundaries of innovation in gaming technology. Through this collaboration, Mindway AI aims to broaden its impact in making the gaming environment more secure, transparent, and beneficial for all stakeholders involved.

Membership is currently as a provisional associate member until the formal approval by the EL General Assembly in September 2025 and represents a significant milestone for Mindway AI. The company looks forward to contributing to and gaining insights from the extensive community of lottery operators and stakeholders. By working together, Mindway AI and EL aim to inspire forward-looking practices, ensuring that the lottery and gaming sector continues to sustain societal goals and maintain high standards of responsibility.