Altenar launches Bet Builder feature tailored for Italian sports betting market

Leading sportsbook technology provider adapts cutting-edge feature for Italian bettors

Altenar, a leading sports betting and iGaming software provider, has unveiled a new iteration of its highly sought-after Bet Builder product, meticulously customised for the Italian sports betting market.

With Bet Builder functionality growing in popularity worldwide, Altenar’s latest innovation addresses Italy’s specific regulatory framework, empowering its operator partners to enhance their offerings and better engage users while remaining compliant.

The revamped Bet Builder enables bettors to combine multiple markets within a single event, with selections that remain independent of one another. This flexibility allows users to create personalised wagers with enhanced odds, unlocking the potential for more significant payouts.

Particularly popular in football, Altenar’s Bet Builder supports markets such as match result, correct score, total goals, corners, cards, and various player props. This feature provides bettors with the freedom to focus on the markets that matter most to them, enriching the betting experience and fostering higher user retention.

As well as football, Bet Builder will be also available on major US sports including basketball (NBA), American football (NFL), ice hockey (NHL), and baseball (MLB) in the near future.

To ensure optimal performance, Altenar leverages premium data feeds that enhance the number of available markets and deliver faster odds updates. Additionally, its comprehensive trading support and risk management systems monitor Bet Builders closely, safeguarding operators against the risks associated with high-payout potential.

Francesco Papallo, Regional Director for Italy at Altenar, said: “Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention.

“This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.”