Oddsgate Launches 2025 Trends Guide Focused on Acquisition, Retention, and Engagement in iGaming

Oddsgate takes a proactive approach, choosing to act rather than wait. In response to the ongoing market transformation and the need for partner companies to reduce player churn, the company conducted a study that evolved into its 2025 Trends Guide, available for free on its website starting January 28.

This exclusive study is Oddsgate’s first and provides a comprehensive approach to the best strategies for player acquisition, retention, and engagement while addressing the key trends that will shape the industry in the year ahead.

“The concept of the ‘revolving-door’ customer has long caught our attention—and for good reason. It is widely recognized that acquiring a new customer costs significantly more than retaining an existing one. Moreover, we operate in an intensely competitive market, where we must stay alert to changes, especially regulatory ones, such as the new guidelines in Brazil that ban welcome bonuses, for instance. With this scenario in mind, we developed the Guide as an opportunity to strategically reflect on reducing customer churn over time and, more importantly, create a solid base of loyal and engaged players. In this context, acquisition, retention, and engagement are not just isolated concepts but key pieces of an integrated and complementary strategy,” explains Wagner Fernandes, Oddsgate’s CMO.

The company adopts a lighthearted and relaxed approach to introduce the Guide, humorously suggesting that Oddsgate might have used a “crystal ball” to anticipate the future. However, each insight presented results from in-depth research, rigorous analysis, and contributions from invited industry experts.

The material covers best practices for player acquisition and retention, highlighting the role of social media as a fundamental channel for engagement and loyalty. Additionally, it explores the importance of adapting strategies to each region’s cultural and regulatory specificities.

Oddsgate’s CMO states, “This guide is inspired by the principles of our operational reality, showcasing what Oddsgate consistently excels at: providing insights, experiences, and case studies from industry experts while relentlessly pursuing innovations that can propel our clients’ businesses to new heights. We leave no stone unturned, leveraging managed services like CRM strategically and sophisticatedly to deliver exceptional results. That’s why we are pleased to share the results with everyone.”

With ambitious expansion plans in Brazil and LATAM, the company strategically chose this region as its focus. To further enrich the study, Oddsgate assembled a diverse network of experts, including partners, employees, and clients, such as:

• Edson Martins
• Renato Campos Andrade
• Victoria Cerioni
• Nuno Gonçalinho
• Catie Di Stefano
• José Mario Mauad
• Luis Arruda
• Daniel Santos
• Fernando Rosa
• Guilherme Costa

These specialists, with their deep market insights, contributed valuable tips and successful case studies, making the material even more comprehensive and applicable to the realities of iGaming operators.

In addition to retention strategies, the guide also provides insights into emerging trends, such as artificial intelligence, gamification, and regulation, which will be crucial for operators to stay competitive in 2025.

To access Oddsgate’s 2025 Trends Guide, visit our website and explore the solutions that will shape the market in the coming years.