partnerships
BETBAZAR facilitates new partnership between Lynon and Turbo Games
BETBAZAR, the innovative provider of the world’s leading B2B marketplace for the iGaming industry, has announced it has brokered another successful collaboration following Lynon’s decision to purchase all Turbo Games titles from its platform.
As a result of the deal, Lynon has now directly integrated a thrilling selection of over 35 instant-win releases onto its core platform, empowering clients that use the company for their online casino needs to offer popular games such as the Aviator-themed Aero and Crash X to customers.
With these two titles as well as other sought-after releases like Mines, Plinko and Keno now all available via its platform, all Lynon clients will benefit from being able to provide a dynamic, provably fair and RNG-certified range of games that are perfect for engaging modern audiences.
From Turbo Games’ perspective, meanwhile, having the opportunity to see its titles hosted by a solutions provider with over 14 years of experience in the iGaming industry – as well as a long list of clients that operate in multiple regulated markets worldwide – will raise the profile of the brand and ensure its content reaches new audiences that will now be accessible via Lynon’s network.
Naturally, with the BETBAZAR team being on hand to take care of the logistics of the deal, all Turbo Games titles have already been integrated onto Lynon’s proprietary online casino platform and the partnership will also be backed up by dedicated customer support for the duration of the deal.
Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “BETBAZAR is proud to have once again facilitated a deal that will see a variety of innovative and exciting titles integrated onto a leading online casino platform provider now that SoftLand has agreed to take on the full range of Turbo Games releases.
“With Turbo Games content offering fast, provably fair gaming rounds that are perfect for engaging with modern players, we believe the collaboration will be beneficial for everyone involved and the fact that all titles have already been integrated is testament to the efficiency of our marketplace.”
Suren Vardanyan, Chief Business Officer at Lynon, said: “As a company that prides itself on creating outstanding digital products for the iGaming industry, Lynon was very happy to discover Turbo Games via the BETBAZAR marketplace and we’re delighted at how smoothly the whole integration has gone. Turbo Games appeared to be a perfect fit for companies like ourselves. Thus, we believe the addition of these new and engaging, fast-paced titles will really help customers that use our proprietary casino platform connect with a more modern audience.”
Vadim Potapenko, Head of Sales at Turbo Games, said: “For an independent software provider like Turbo Games, it’s essential to connect with operators who are genuinely interested in our products, and being on BETBAZAR’s global B2B iGaming marketplace makes this incredibly straightforward.
Thanks to their advanced online hub that connects content providers with operators, we had the opportunity to showcase our games to SoftLand, and they were really impressed with what they saw. Now, with our full suite of games added to their library, Softland’s clients have more variety to choose from, and we can’t wait to see how players will enjoy our content.”
The post BETBAZAR facilitates new partnership between Lynon and Turbo Games appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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