partnerships

Scientific Games’ SCiQ Lottery Retail Technology Launches for First Time in Europe

Published

1 month ago

February 4, 2025

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Scientific Games has launched the global lottery company’s SCiQ retail technology for the first time in Europe. Through the partnership with Allwyn, the operator of The National Lottery, the Scientific Games retail ecosystem has debuted at an Asda store east of Manchester, UK. Asda is the second-largest supermarket chain in the UK. SCiQ, which has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets, will modernize how The National Lottery’s scratchcards are managed and purchased at retail.

SCiQ is the only technology of its kind for managing the lottery category within stores. The Scientific Games system provides retailers with a comprehensive suite of features, including touch-of-a-button store reporting, automated inventory management, real-time store-specific sales analytics and market basket performance reports. In addition to streamlined lottery category management, SCiQ offers enhanced product security and modernizes the lottery experience for the shopper with digital screens and automatic dispensing.

Christopher Allen, VP, Lottery Marketing Strategy for Scientific Games, said, “Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play. We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”

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Scientific Games customized the software in accordance with Allwyn’s pioneering 10-scratchcard limit, automatically preventing Asda store staff from selecting more than 10 National Lottery Scratchcards per transaction.

Innovating for a changing retail landscape and new-look stores, Scientific Games worked with both Allwyn and Asda to customize SCiQ specifically for the customer service area of the Asda store. This is the first phase of a trial that will take several months as the technology is tested to inform any broader rollout plans in the future.

Allwyn’s Operations Director, Jenny Blogg, said, “As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy Scratchcards. We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”

Scientific Games is the world’s largest lottery games company and the largest lottery systems technology partner in Europe. The company provides games, technologies, analytics and services to more than 150 lotteries in 50 countries worldwide.

The post Scientific Games’ SCiQ Lottery Retail Technology Launches for First Time in Europe appeared first on European Gaming Industry News.

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eSports

BLAST Partners With KRAFTON to Support Continued Growth of PUBG Esports

Published

16 hours ago

March 11, 2025

Adrienn Sarkany

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Esports entertainment company BLAST and global game publisher KRAFTON have partnered for the return of the PUBG EMEA Championship (PEC) and PUBG Americas Series (PAS) for 2025, marking the third consecutive year of these premier regional PUBG: BATTLEGROUNDS Esports tournaments.

BLAST will work with KRAFTON to bring the best of its industry-leading technology, high-end ‘fan-first’ production values and extensive esports tournament organiser experience to help elevate the PUBG esports scene.

A $50,000 prize pool is up for grabs in each of the EMEA and Americas regions, as the best teams battle for dominance and a chance to represent their regions on the global stage. The Open Qualifiers kick off on March 3rd. The tournaments will feature an officially broadcasted Group Stage from March 14-16, followed by the Last Chance phase on March 22-23, culminating in the Grand Finals from March 28-30.

Additionally, KRAFTON will be introducing the PUBG Players Tour (PPT), operated by BLAST in the EMEA and Americas regions. This brand-new grassroots event will act as the first officially supported third-person perspective (TPP) esports event since PGI 2018. This expansion underscores KRAFTON and BLAST’s commitment to providing diverse and engaging competitive experiences for the PUBG community.

Scott Appleton, Senior Esports Commercial Manager for BLAST, said: “At BLAST we pride ourselves on working with the best game publishers and most popular esports titles. Adding KRAFTON and PUBG: BATTLEGROUNDS further expands and strengthens our portfolio of ecosystems. We can’t wait to showcase the best PUBG esports’ teams across Europe and the Americas this year and help further grow the competitive scene in the future.”

Atila Yesildag, Director of Esports EMEA & Americas at KRAFTON said: “We are delighted to partner with BLAST to elevate PUBG Esports in 2025. As we embark on another year of thrilling competition, players and fans can look forward to an action-packed season that builds on the strong foundations of PEC and PAS while exploring exciting new territory with PPT.”

PUBG Esports has seen continued growth in 2024 with viewership increasing year-on-year compared to 2023, and PEC and PAS proving an integral part of the PUBG competitive ecosystem.

Last year saw PUBG Nations Cup 2024 (PNC) and PUBG Global Championship 2024 (PGC) amass 510,977 and 493,890 Peak Concurrent Viewers (PCV) respectively, delivering the second and third highest PCV in PUBG Esports history, trailing only the legendary PUBG Global Invitational 2018.

Key details:

Dates:
- Open Qualifiers: March 3rd onwards
- Playoffs March 14-16 (official broadcast matches begin)
- Last Chance Phases: March 22nd-23rd
- Grand Finals: March 28th-30th
Prize Pool: $50,000 prize pool for each region
Where to Watch:
- YouTube
- Twitch

The post BLAST Partners With KRAFTON to Support Continued Growth of PUBG Esports appeared first on European Gaming Industry News.

partnerships

Inspired Expands UK Footprint with Ivy Casino

Published

16 hours ago

March 11, 2025

George Miller

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, announced today the launch of its top-performing gaming content with Ivy Casino, a relative newcomer to the established UK online gaming market.

Since launching its online casino in 2024, Ivy Casino has gained traction as a standout operator in the UK iGaming space. With the integration of Inspired’s world-leading slots portfolio, Ivy Casino is set to offer an even more engaging experience to its players.

Through this collaboration, Ivy Casino gains access to Inspired’s extensive suite of proven, high-performing titles, including Gold Cash Free Spins™, 20p Roulette™, Cops ‘n’ Robbers Big Money™, Reel King Big Money™, and Big Piggy Bank™. These popular games bring excitement, innovation, and top-tier entertainment to Ivy Casino’s expanding player base.

Claire Osborne, VP of Interactive at Inspired, said, “We’re excited to bring our engaging content and player-favourite brands to Ivy Casino. As they continue to establish themselves in the UK market, we look forward to seeing them flourish and succeed with our top-performing titles.”

Mark Good, representing Ivy Casino said, “It’s an exciting time for Ivy Casino, and we’re delighted that the brand is partnering with Inspired, a renowned leader in delivering world-class casino content. Their diverse portfolio of games, spanning diverse and seasonal themes, unique mechanics, and year-round entertainment, brings fresh and thrilling experiences to the players of Ivy Casino.”

The post Inspired Expands UK Footprint with Ivy Casino appeared first on European Gaming Industry News.

partnerships

Spintec and Merkur Dosniha Continue to Grow in the Spanish Market

Published

17 hours ago

March 11, 2025

Adrienn Sarkany

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Spintec have been present in Spain for more than 12 years. Last year they gained an even stronger foothold in the market by entering an exclusive distribution cooperation with Merkur Dosniha. This was a huge step as Merkur Dosniha have been the main distributor of ETGs ever since they have introduced electronic table games to the Spanish market more than two decades ago.

The cooperation immediately resulted in an exciting new proprietary product which has been developed exclusively for Merkur Dosniha. The result of their joint effort is called Spectra: an attractive new solution that is bringing a lot of optimism to both partners, as it is quickly becoming a huge bestseller in Spain.

In just the past few months, 50 of these highly competitive high-end solutions have been installed in different venues across Spain. Spectra is especially interesting because of its advanced technology and design, a ceramic center, anti-vandal glass, and ergonomic enhancements that allow players an unobstructed view the wheel.

Spectra also introduces new game features such as Hotspot, inspired by online gaming. It enhances each roulette round with a multiplier of up to six. Additionally, it includes the Lucky Number Jackpot and Galactic Spin, which was unofficially introduced at ICE.

Renato Bičič, Spintec’s Business Development Manager, is impressed: “We have been present on the Spanish market for over a decade and we are now seeing accelerated growth. I have no doubt that this success is due to the superiority of Spectra’s features, but also due to our tight cooperation with Merkur Dosniha. They know their market inside out and it is not difficult to be successful with a partner like that.”

However, both partners realize that this success would not be possible without the opportunities given and solid cooperation with the Spanish operators who have already recognised Spectra’s potential.

The post Spintec and Merkur Dosniha Continue to Grow in the Spanish Market appeared first on European Gaming Industry News.