Press Releases
TUMS Teams Up with DraftKings to Launch TUMS Fantasy Foodball Pool, Making Gameday Food Dreams a Reality
Fans can draft their top food and drink picks for a free shot at winning a share of $40,000 in total cash prizes
/PRNewswire/ — As hundreds of millions prepare to tune into the biggest day in football, a new survey from TUMS has revealed that 1 in 4 viewers will be focused on the real MVP: the food.* To celebrate gameday foodies, TUMS has teamed up with DraftKings to launch TUMS Fantasy Foodball Pool, a first-of-its-kind free online game where players can create a lineup made entirely of their favorite food and drink combinations. No matter the plate – fantasy or real – TUMS provides fast relief when occasional heartburn strikes so fans can tackle unwanted symptoms and get back to their beloved gameday bites. Age and eligibility restrictions apply. Void where prohibited. See terms at draftkings.com/tumsfoodball. Contest facilitated by DraftKings.
Food lovers can visit DraftKings.com/TUMSFoodball to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of $40,000 in total cash prizes. From tailgate plates and spicy bites to sweet treats and
New Orleans cuisine, fans can draft their top six food and drink choices from a menu of 36 items from now up to the Big Game following food-related themes:
- Jan. 6 to 12: Tailgate Foods
- Jan. 13 to 19: Spicy Foods
- Jan. 20 to 26: Sweet Foods
- Jan. 27 to Feb. 9: New Orleans Foods
Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents’ Big Game plates:
- barbecue (34%),
- hot wings (33%),
- seven-layer dip (24%),
- brownies (22%),
- chicken tenders/nuggets (22%),
- nachos (21%),
- pizza (20%),
- buffalo chicken dip (20%),
- fries (17%)
- and mini sliders and/or burgers (16%).
According to that survey, 54 percent of people believe that the gameday food spread has the power to make or break the experience. However, consistent snackers also note that enjoying these foods can occasionally lead to unwanted symptoms, with 1 in 4 citing heartburn as a potential outcome. Looking for a solution, 1 in 3 survey respondents said they hope their host has an antacid on hand.
To bring the delicious combination of football and food to the table, TUMS has partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.
“Nothing should stand between fans and their favorite foods, especially on gameday, so I’m thrilled to partner with TUMS to help foodies like me celebrate without the worry of heartburn getting in the way,” said Wilfork, who is a brand fan and user himself. “Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief.”
TUMS has reinvigorated its free-to-play pool concept with DraftKings to create TUMS Fantasy Foodball Pool and give fans an engaging way to bring food to the forefront of gameday.
“The fans have spoken – food is clearly a big part of any football watch party, and we’re thrilled to give them a competitive way to celebrate their love of gameday bites,” said Patricia Melo, Brand Director for TUMS. “Although the foods we love can occasionally lead to symptoms of heartburn, TUMS provides fast relief, allowing fans to feel rest-assured that they won’t have to sideline their fun.”
“We learned first-hand just how passionate fans are about food as a result of our successful collaboration with TUMS last year,” said Jay Danahy, Head of Revenue, DraftKings Media & Sponsorships. “We’re thrilled to be working with TUMS once again, giving food fans a new way to engage on game day centered around their most valuable plate picks and a free shot at winning a share of cash prizes.”
In addition to providing fans with an opportunity to indulge in their food plate fantasies, TUMS will kick off Big Game Weekend in the heart of the New Orleans food and libations culture with an event taking place at Bourbon Heat on Feb. 7. Open to the public, attendees will have the opportunity to try samples of TUMS Chewy Bites, enjoy exclusive merch and giveaways (while supplies last), and learn how to play the final round of the free TUMS Fantasy Foodball Pool.
For more information on TUMS and its range of products, follow the brand on Instagram and TikTok (@TUMSofficial) or visit TUMS.com.
*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21–43.
The post TUMS Teams Up with DraftKings to Launch TUMS Fantasy Foodball Pool, Making Gameday Food Dreams a Reality appeared first on European Gaming Industry News.
SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
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