BETER wins two prestigious awards at ICE Barcelona

BETER, the leading provider of fast-betting content, data, and live streaming for esports and sports, has added two prestigious awards to its trophy cabinet during a hugely successful ICE Barcelona.

BETER was recognised as eSports Innovator of the Year at the International Gaming Awards with the judges praising the provider’s next-gen esports betting product suite, including its proprietary ESportsBattle tournaments and Esports Odds Feed powered by official data.

BETER also took home the Safer Gambling Award at the European iGaming Awards, recognizing its commitment to integrity and strict adherence to the rules of fair play. The judges were particularly impressed by its dedicated Integrity team, its approach to prevention and monitoring, and its efforts to educate athletes.

The Integrity team ensures that BETER’s in-house events are conducted to the highest standards. This is achieved by implementing best practices outlined in its comprehensive integrity policy, 24/7 monitoring, collaborations with law enforcement agencies, sporting bodies, federations, and other measures.

Thanks to this comprehensive integrity ecosystem, over the past 12 months, only 0.02% of matches across BETER’s entire content offering have been flagged suspicious.

Gal Ehrlich, CEO of BETER, said: “ICE Barcelona has been a huge success for BETER, and what better way to round off the event than with two major award wins.

“We are proud to receive the eSports Innovator of the Year award, which recognises our pioneering fast-betting products, especially our ESportsBattle tournaments.

“Integrity is always a priority for us, and through our dedicated team, we not only protect bettors but also ensure the highest level of integrity in the tournaments we run. Being recognised for our work in the area of Safer Gambling was a proud moment for the entire team.

“These award wins set BETER up for a big 2025, and we look forward to continuing the incredible growth trajectory we’ve been on for the past couple of years as the demand for fast-betting content—as well as its reliability and fairness—continues to grow.”