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Merchant data confirms TrueLayer’s Signup+ gets consumers “playing in 60 seconds”

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TrueLayer, Europe’s leading open banking payments network, today revealed performance data for the first time on its new Signup+ product.

Signup+, which is live with keystone gaming clients such as WhiteHat gaming and Stakemate, is designed to drastically reduce onboarding time and drop-off rates, by helping users to register, deposit and play, in under 60 seconds.

By eliminating the tedious friction of manual onboarding, Signup+ offers users an enhanced customer experience and a reduced time-to-play journey – while offering gaming merchants increased conversion and peace of mind due to the best-in-class age and identity verification.

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Today’s performance data comes from keystone merchants, Stakemate, WhiteHat Gaming and Plucky, who confirmed that Signup+ is:

  • Faster: New users registering with signup+ were able to register, deposit and play in under 60 seconds.
  • Driving more volume: Signup+ has halved the drop-off rate in onboarding flows, more than doubling the number of first-time depositing customers.
  • Increasing transaction value: Due to decreased friction and increased trust, these merchants have seen an increased average transaction value of up to 30%.
  • Safer: Signup+ identify verification eliminates the possibility of underage gambling while greatly reducing rates of bonus abuse and card fraud.

The data comes at a key time for TrueLayer, on the opening day of ICE 2025 in Barcelona, where major gaming clients will be exploring new payment and ID verification solutions. The TrueLayer team will be offering demos at Booth 4A44 of how to get users “playing in 60 seconds”, as well as previewing its much anticipated Transaction Verified Payouts product, which has been developed alongside leading iGaming operators for the UK market and is set to launch in early 2025.

Arya Tayebi, the founder and CEO of StakeMate, said: “At StakeMate we are constantly looking for ways to reduce user friction while also maintaining a high degree of regulatory compliance. Signup+ has enabled our users to have arguably the fastest signup and deposit experience in one go.”

Roberto Villani, iGaming lead at TrueLayer, said “We’re thrilled to see these results from our igaming merchants using Signup+. Reducing customers time-to-play to under 60 seconds, while simultaneously eliminating underage play, and increasing transaction value and customer volume, is a massive win-win for merchants and gamers alike.”

The post Merchant data confirms TrueLayer’s Signup+ gets consumers “playing in 60 seconds” appeared first on European Gaming Industry News.

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partnerships

Amusnet Expands Italian Presence Through Strategic Partnership with Betway

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Amusnet is proud to announce a strategic partnership between Amusnet Italy and Betway, a leading global online gaming brand with a strong presence in the Italian market. Known for its reputation across multiple markets, Betway is an important name on the multinational gaming scene. This new collaboration reinforces Amusnet’s commitment to delivering top-quality gaming experiences to players and further solidifies its footprint in one of Europe’s most dynamic regulated markets.

As part of the initial rollout, Betway will launch 20 of Amusnet’s top-performing games, with additional titles to follow in the next phase. The selection features several player-favorite releases, including Extra Crown, Shining Crown, 20 Golden Coins, and 20 Super Hot.

Extra Crown is a regal-themed video slot that enhances the classic gameplay format with a royal twist and thrilling bonus features. Shining Crown is a traditional-looking video slot game with a modern twist. 20 Golden Coins stands out with its unique combination of classic slot elements and modern features. 20 Super Hot delivers a timeless fruit slot experience, blending lucky symbols with classic fruity favorites.

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“Our partnership with Betway represents another important milestone for Amusnet Italy. Betway’s strong brand recognition and extensive reach make them an ideal partner to showcase some of our leading titles. We are confident that this collaboration will elevate the gaming experience for Betway’s Italian customers and mark the beginning of a successful long-term relationship,” shared Polina Nedyalkova, Director Amusnet Italy.

This partnership reflects Amusnet’s strategic approach to market growth through strong local collaborations, focused on delivering engaging and compliant gaming content that resonates with regional audiences.

The post Amusnet Expands Italian Presence Through Strategic Partnership with Betway appeared first on European Gaming Industry News.

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Press Releases

James O’Kelly Appointed Head of Corporate Development at SolutionsHub

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SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.

Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.

In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.

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“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”

James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.

 

The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.

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Industry Awards

ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

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ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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