partnerships
A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time
Gaming Innovation Group (GiG) has announced its pioneering social sweepstakes casino platform SweepX is now live with new partner Primero under the goldrushcity.com brand, with GiG’s revolutionary technology marking another significant strategic milestone , powering into the sweepstakes and social casino vertical for the first time, underscoring its commitment to fueling growth in new and emerging markets for it’s partners.
Tailored to meet the growing demand in the US sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.
Now live, SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the US, Europe, and Latin America—with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.
This launch marks another milestone in GiG’s transformative year, showcasing its exceptional delivery pace. With 13 brands launched, including several migrations, GiG continues to set the standard for operational excellence.
The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.
Richard Carter, Chief Executive Officer at GiG said; “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionise the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”
Barry Rutherford, Chief Executive Officer at Primero, added; “GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we’re setting a new benchmark for excellence in the US market. Furthermore, this partnership positions us ideally to scale and succeed in iGaming markets worldwide, leveraging GiG’s expertise to deliver an exceptional end-to-end gaming experience across all touchpoints.“
The post A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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