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Playzia Partners with ITV Studios to Launch Love Island Game series

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This multi-product deal will span over 3 years, committing to the development and release of 10 new games

Playzia, one of the fastest-growing iGaming content suppliers, has agreed a new partnership with ITV Studios, creator, producer and distributor of world-leading programmes, to develop and release a series of online games inspired by the global reality TV phenomenon, Love Island.

This multi-product deal will span over 3 years, committing to the development and release of 10 new games. The lineup will include an engaging mix of slot, crash, and instant play formats, with at least three titles set to launch in 2025.  This ambitious collaboration is poised to blend Playzia’s expertise in gameplay innovation with the unforgettable elements of the beloved franchise. With Love Island’s massive international following, the titles are set to reach a broad audience and will be available in key markets worldwide, with the exception of the US and Canada.

The first three titles in this series are scheduled to launch ahead of Love Island UK’s 2025 Summer season.This will be followed by a grand showcase of all three titles at iGB London, just ahead of the upcoming Love Island UK Summer season.

The first game of the series, Love Island: Love in a Spin, will combine electrifying features for maximum excitement: Mega Symbols to increase the chances of hitting big wins, and Win Multipliers to exponentially boost rewards. This first title will be followed by Love Island: Instant Match, an Instant Game that delivers quick, rewarding gameplay, and Love Island: Love Bus, a Crash Game packed with adrenaline-pumping action.

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“This brand relationship is an important step for Playzia as we bring one of the world’s most beloved franchises to life in a new and interactive way,” said Vlad Modorcea, CPO at Playzia. “Our team is working tirelessly to create games that capture the magic of the original stories while delivering the cutting-edge features and gameplay players have come to expect from Playzia.”

Steve Watling, SVP Gaming, Global Partnerships, ITV Studios added: We are very excited to be launching these new Love Island iGaming products. The Love Island brand has now grown to over 27 territories and supplementing this success will be a great, new gaming line up from Playzia.

The partnership was brokered by PrimeTime Play.  “I’m delighted to bring ITV and Playzia together for this exciting project and am looking forward to the first game going live early in 2025 with others to follow later in the year,” said Simon Murphy, CEO of PrimeTime Play.

In 2025, Love Island will be celebrating a decade of entertaining more than 36 million people,  making it the biggest reality show of the past decade. Additionally, since 2017, the popular dating show and all its affiliated shows have been streamed a massive 2 billion times.

Stay tuned for more updates as Playzia continues to push boundaries in the iGaming world, delivering unforgettable experiences for players who Love to Play.

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About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀

For more information, please visit playzia.com. Contact us at [email protected]

 

About ITV Studios

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ITV Studios is a creator, producer, and distributor of world-leading programmes and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand & Licensing department is responsible for all global commercial activities, including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio, including scripted and non-scripted content, game shows, and kids’ titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.

The post Playzia Partners with ITV Studios to Launch Love Island Game series appeared first on European Gaming Industry News.

Press Releases

A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards

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Founder of RR Group announces the launch of a new brand – iKon., a first-of-its-kind solution in performance marketing. Unlike anything currently on the market, iKon. is revolutionizing the industry by eliminating traditional media buying from the equation. Instead of buying traffic, we offer performance-driven creatives on a revenue-share basis – a radical departure from the conventional agency model.

Founded by Nikolai Belikov, a recognized industry expert, and backed by a team of experienced specialists, iKon. focuses on helping brands enhance their strategies, improve performance, and navigate the ever-changing digital industry with precision and confidence. iKon. does not compete with in-house teams – it strengthens them. Through strategic guidance, creative expertise, and comprehensive education, brands gain the ability to enhance their internal operations rather than relinquish control. The focus is not on short-term media buying but on establishing trusted partnerships and long-term success.

A Game-Changing Era: Media Buying Without Buyers

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The industry is saturated with media-buying agencies, yet their fundamental approach remains unchanged: buy traffic, optimize, repeat. Recognizing the limitations of traditional models, iKon. has redefined the approach to performance marketing. Rather than hiring buyers or allocating massive budgets to ad spend, iKon. focuses on creativity, strategic execution, and performance optimization in ways unmatched by any other player in the industry.

By removing the reliance on media buyers, iKon. has developed a model that places brands firmly in control. With a focus on creative production, anti-fraud strategies, strategic consulting, and media optimization, iKon. provides a comprehensive framework for sustainable and scalable growth.

The Four Pillars of iKon.’s Success

What sets iKon. apart? A results-driven methodology built on four fundamental pillars:

  • High-Impact Creative Solutions – Creativity determines success in a competitive digital landscape. iKon. develops performance-driven creatives that do more than capture attention – they engage, convert, and drive measurable revenue growth. With deep expertise in iGaming, iKon. crafts content designed for impact.
  • Strategic Consulting – Leveraging deep industry knowledge, iKon. helps brands identify blind spots, optimize internal workflows, and implement anti-fraud measures to maximize ROI. With media buying and marketing expertise, the team ensures every advertising dollar works harder and smarter.
  • Resale & Media Optimization – Strong partnerships with top-tier advertising sources allow iKon. to unlock new opportunities in media space utilization. Through a refined approach to resale strategies and ad account management, iKon. enables brands to maximize underutilized assets, enhance media efficiency, and generate additional revenue streams without direct involvement in traffic acquisition.
  • Brand Performance Optimization – Success isn’t just about visibility – it’s about sustainability. iKon. builds high-performance marketing ecosystems that fuel long-term brand growth and profitability.

Industry Pioneers at the Helm

Behind iKon. is a team of seasoned digital specialists, each selected for their expertise and ability to drive measurable impact. Personally assembled by Nikolai Belikov, this group brings together deep industry knowledge, technical acumen, and a results-oriented mindset. With backgrounds spanning media buying, creative execution, anti-fraud strategies, and strategic consulting, the team is dedicated to confidently helping brands navigate complex digital landscapes.

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The Future of Performance Marketing Starts Today

iKon. is not just another addition to the market – it’s a partner for brands looking to scale sustainably and intelligently. By integrating consulting, creative, and performance-driven strategies, iKon. empowers businesses to make informed decisions and build resilient marketing infrastructures. With a focus on collaboration, expertise, and long-term success, iKon. is redefining the standards of performance marketing.

Ready to take your brand to the next level?

iKon. – Because No One Else Can Do It Like This.

 

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The post A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards appeared first on European Gaming Industry News.

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Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino

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With summer fast approaching, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting June 1 at $125 per person per night.

The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing the all-inclusive offer back and extending it for all of June, July and August.

“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

The Plaza’ all-inclusive hotel room package waives all resort fees. Guests will enjoy free access to the fitness center, rooftop pool, and self-parking. The package also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor and breakfast and dinner from various dining outlets.

With free access to the rooftop pool, guests can also enjoy the pool’s new amenities including:

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  • Smart lockers have been installed in a climate-controlled area leading out to the pool allowing guests to conveniently store their belongings with just their phone for a nominal rental fee.
  • New sun loungers that can accommodate two guests have been added poolside and are available for rental that includes towels, an umbrella and dedicated cocktail service.
  • Conveniently located next to the pool’s full-service cocktail bar, the Plaza Pool’s Food Truck will also be open all summer long offering light bites like street tacos, hummus & pita, and fruit cups, as well as more hearty fare like pizzas, hot dogs, burgers, and wraps.
  • Ice cream treats have been added to the retail concessions sold in the pool lobby.

To take advantage of the Plaza’s all-inclusive hotel room package, rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.

The post Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino appeared first on Gaming and Gambling Industry in the Americas.

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EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated

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On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.

EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the provider’s jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.

The company’s iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.

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The Gaming Aggregator will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. The Sport Product will demonstrate its rich sports and esports content across a number of markets globally. The CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, covering a rich diversity of payment methods, will further expand operators’ options to create more personalized and engaging offerings for their clients.

“Participating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this year’s edition will once again bring us excellent results,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: “We can’t wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.”

The post EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated appeared first on European Gaming Industry News.

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