UK Sportsbooks Recognised in the Launch of Inaugural ‘Oddschecker Endorsed’ Campaign

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in its inaugural ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2025 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’, with the brand ranking top in most betslip clicks and bets placed on oddschecker for every month in 2024. Sky Bet also landed three gongs of their own in ‘Best Safer Gambling Tools’, ‘Best Free To Play Game’ for Super 6, and ‘Best Football Product’, with 36% of users voting it as best in the category.

Other brands to achieve recognition include William Hill for its Horse Racing product, Ladbrokes for its Politics offering in a bumper year for British and US Politics, and Paddy Power for ‘Most Generous Bookmaker’ and ‘Best New Promotion’ for its Super Sub launch. BetMGM, which saw the most new registrations via oddschecker in 2024, LiveScore Bet, and Sporting Index were the remaining operators to claim ‘Oddschecker Endorsed’ recognition.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2025. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to introduce the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

“Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to maximise the impact of their marketing plans through 2025 and beyond.”

 The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

• Best Bet Builder – bet365
• Best In-Play Product – bet365
• Best Safer Gambling Tools – Sky Bet
• Best Free To Play Game – Sky Bet (Super 6)
• Best Football Product – Sky Bet
• Best Horse Racing Product – William Hill
• Best Politics Bookmaker – Ladbrokes
• Most Generous Bookmaker – Paddy Power
• Best New Promotion – Paddy Power (Super Sub)
• Best New Bookmaker – BetMGM
• Rising Star – Football – LiveScore Bet
• Rising Star – Horse Racing – Sporting Index
• Most Popular Sportsbook – bet365