partnerships
BETER and FeedConstruct unite in a major content deal
Provider’s fast betting contests and esports odds are now available to operators powered by cutting-edge data supplier’s platform
BETER, the award-winning provider of betting content and data, has signed a major distribution deal with FeedConstruct, the leading data-providing company for sporting events.
According to the deal, the data provider has integrated BETER’s esports and sports content alongside highly accurate Esports Odds Feed, into its Odds Aggregation Platform.
This integration provides its operator partners with direct and instant access to BETER’s premium product suite including its proprietary ESportsBattle tournaments which offer non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. ESportsBattle is BETER’s flagship product in its esports offering, with players able to wager on more than 35,000 events per month with up to 50 markets per event with an average operator margin of 7.5%+.
The partnership also covers BETER’s sports content, featuring its world-renowned Setka Cup table tennis tournaments, and the BSKT Cup basketball league, which together host over 11,000 events monthly.
In total, bettors will be able to wager on more than 46,000 of BETER’s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds.
In addition, FeedConstruct has integrated BETER’s Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
The FeedConstruct’s Odds Aggregation Platform stands out with its simplicity and efficiency, offering a single access point to odds for operators worldwide. This eliminates the complexities of individual integrations, delivering seamless, and comprehensive coverage. With the addition of BETER’s content, FeedConstruct’s customers will now have access to an even wider choice of data, empowering them with a broader selection of odds.
Gal Ehrlich, CEO of BETER, said: “We built a reputation as an in-demand provider that offers the most engaging fast-paced content in the market via our ESportsBattle and Setka Cup tournaments, which is why tier-one companies such as FeedConstruct partner with us.
“This collaboration will grant all existing FeedConstruct customers instant access to BETER’s fast-paced content without the need for any additional integrations.
“This partnership represents a significant milestone for us. By combining BETER’s cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience.”
Narek Harutyunyan, CEO at FeedConstruct, added: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute their esports and sports offerings to a wider global audience. This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike. We believe that this partnership will not only enhance BETER’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”
The post BETER and FeedConstruct unite in a major content deal appeared first on European Gaming Industry News.
CAGE Puerto Rico II Inc
NOVOMATIC Americas and CAGE Puerto Rico II Enter into Exclusive Strategic Partnership for Puerto Rico Street Market
NOVOMATIC Americas Puerto Rico LLC (NOVOMATIC Americas), a subsidiary of the international gaming technology group NOVOMATIC, and CAGE Puerto Rico II Inc (CAGE) have entered into a long-term, exclusive strategic partnership for the street gaming market in Puerto Rico, building on their successful multi-year collaboration across various Caribbean markets.
Under the terms of a newly concluded Master Sales Agreement, NOVOMATIC Americas will distribute thousands of FUNMASTER 2.27 cabinets to CAGE Puerto Rico. The agreement reflects both parties’ shared commitment to market development, operational excellence, and long-term value creation in Puerto Rico’s regulated gaming sector and is still subject to CAGE receiving the renewal of its gaming license in Puerto Rico.
Each gaming terminal will include access to a curated portfolio of NOVOMATIC gaming content, which is tailored to meet the preferences of the local player base. This ensures that CAGE and its operating partners benefit from a dynamic and adaptable content offering that is designed to maximize entertainment value and operational results.
Jakob Rothwangl, Managing Director NOVOMATIC Americas, said: “This agreement underscores the strategic alignment between Caribbean CAGE and NOVOMATIC Americas in one of the region’s most dynamic and promising markets. It is a testament to the strength of our long-standing partnership and to the trust that CAGE places in our products, performance, and vision.”
Chairman of CAGE Puerto Rico II, Robert B. Washington, said: “We are proud to deepen our strategic partnership with NOVOMATIC Americas as we continue to expand our footprint in the Caribbean markets. Their technology, product quality, performance and long-term vision are exactly what we need to drive sustainable growth and deliver best-in-class gaming entertainment to our customers and partners throughout Puerto Rico.”
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CT Interactive’s premium gaming content is now live with Playcet, marking the renowned iGaming provider’s official entry into the Argentine market. This strategic partnership underscores the company’s commitment to international expansion and reinforces the growing presence in Latin America. Based in Córdoba, Argentina, Playcet now offers its players a carefully curated selection of 63 of CT Interactive’s most popular slot titles. Among these are users’ favorites such as 20 Star Party, 40 Fruitata Wins, Banana Merge, Celestial Dragon, Chili Fruits, and many more – games known for their captivating gameplay and top-tier design, which have consistently performed well across various global markets.
“This partnership holds significant strategic value for us. It not only reflects our deep commitment to the region but also propels our vision for sustainable growth and long-term market leadership. We are confident that by combining our strengths, we will unlock new opportunities and set fresh benchmarks for success together,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
Following the successful certification of CT Interactive’s game portfolio for the Argentine market, local players now have access to a diverse and immersive gaming experience tailored to their preferences. The collaboration with Playcet ensures the delivery of high-quality entertainment that meets the highest standards of performance, engagement, and user satisfaction.
Horacio Sans, Playcet’s Operations Manager, said: “We are very pleased to add CT Interactive’s portfolio to our platform. This partnership represents an important step in continuing to strengthen our offering and providing our users with an even more complete and high-quality gaming experience.”
The alliance with CT Interactive reinforces Playcet’s commitment to innovation and quality, consolidating its position as one of the leading online gaming platforms in the Province of Córdoba.
“At CT Interactive, we remain committed to forming strategic alliances and creating localized content that enhances the gaming experience globally. Our expansion into Argentina represents another key step in our mission to deliver cutting-edge gaming solutions to players across the globe,” added Martin Ivanov.
The post CT Interactive Enters into Strategic Partnership with Playcet appeared first on Gaming and Gambling Industry in the Americas.
Brøndby IF has entered into a three-year partnership with Betano, the premium online sports betting and gaming brand of Kaizen Gaming, one of the biggest GameTech companies in the world. Betano will become the main partner and shirt sponsor for Brøndby IF’s Superliga team starting from the summer of 2025.
Ole Palmå, CEO of Brøndby IF, said: “This is not just a large and important commercial agreement – it is a strategic partnership with an organisation that matches our ambitions. Over the past months, we have had a strong dialogue with Betano about what such a collaboration could look like and our views have been totally aligned. We are therefore very pleased with this agreement and the partnership, which will run until the summer of 2028.
“Betano’s parent company, Kaizen Gaming, is an international player with a documented responsible approach to gaming, an established presence in 19 markets and partnerships with renowned sports clubs and organisations, including Aston Villa, River Plate, and Portugal’s ‘Big Three’, as well as UEFA for the Europa League, the Conference League and the EURO 2024. We are therefore very pleased that this agreement places us on the international stage, where responsibility and professionalism are key values for all parties.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “We are very excited about this new partnership with Brøndby IF – our first in Denmark, where Betano launched just last year, and in Scandinavia as a whole. Brøndby IF has one of the greatest histories and football cultures in Denmark, it has developed some of the country’s greatest legends and is backed by incredibly passionate fans. We see this partnership as far more than a traditional sponsorship. The club’s ambitions align with those of Kaizen Gaming and Betano, and we want to be a partner that contributes to Brøndby IF’s continued development as one of the leading football clubs in Scandinavia.”
Martin Sahlertz, Sales & Business Development Manager at Brøndby IF, said: “Betano’s approach is very much in line with our vision of what a modern sports partnership should look like – with a strong focus on purposeful, brand-led content and digital engagement. Together, we aim to create activations that not only strengthen both brands but also deliver value to our fans.”
The post Brøndby IF Enters into Three-year Partnership with Betano appeared first on European Gaming Industry News.
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