Betway become Official Betting Partner of the Alpine Hexagon Cup

Betway, a leading global online betting and gaming brand, has announced today a new agreement to become the Official Betting Partner of the current edition of the Alpine Hexagon Cup 2025.

The tournament will take place from January 29 to February 2 at the Madrid Arena, with a capacity for 12,000 people, and will be broadcast in Spain through the streaming platform DAZN and RTVE.

The competition, now in its second edition, will feature eight teams led by celebrities such as Eva Longoria, Andy Murray, the Rafa Nadal Academy, Robert Lewandowski, as well as this year’s new additions Sergio ‘Kun’ Agüero and Formula 1 driver Pierre Gasly. The tournament will also include players Arturo Coello and Agustin Tapia, the number one male pairing in the ranking, as well as Ariana Sánchez and Paula Josemaría, who also hold the top spot in the women’s ranking.

Maria Meseguer, General Manager of Betway Spain, commented: “We are very excited to announce our sponsorship of the Hexagon Cup and to add padel, the fastest growing sport in the world, to our sponsorship plan.”

“With padel increasing in popularity worldwide, especially in Spain, we are happy to be part of the continuous growth of this sport through our partnership with the Hexagon Cup.”

Astrid Thams, Commercial Managing Director of the Hexagon Cup, expressed: “We are undoubtedly very pleased to announce this sponsorship agreement with Betway. It is further evidence of the tournament’s growth. Padel is increasingly a valuable asset and, in this case, they are a reference in the sector. Hopefully, it will be a partnership that allows the event to continue developing at a great pace.”

Betway is a proud sponsor of numerous international sports events held in Spain, and has a prominent global sponsorship portfolio that extends to football, cricket, and tennis. It will continue to promote responsible gambling to ensure that all its customers bet in a fair, safe, and protected environment.