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2024 A Landmark Year of Innovation, Growth, and Industry Recognition For ProgressPlay

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With the sun firmly set on 2024, ProgressPlay stands tall, reflecting on a year that has redefined success in the iGaming industry. From groundbreaking technological advancements to expanding its global footprint and earning prestigious accolades, 2024 has been nothing short of extraordinary for this powerhouse platform provider and aggregator.

ProgressPlay CEO Itai Lowenstein said: “Revolutionary innovations lead the way for our team and in the market; technologically, in terms of service and commercially. I am proud of everything we have achieved in 2024 and look forward to making some very interesting announcements at ICE in Barcelona this month about our growing global presence while pioneering a raft of proprietary Responsible Gambling initiatives.”

At the heart of ProgressPlay’s success is its relentless pursuit of innovation. In 2024, the company unveiled a series of transformative tools and features, solidifying its position as a leader in B2B iGaming solutions.

The launch of its fully customisable UK White-Label Bingo platform was a standout moment. This state-of-the-art product allows operators to tailor every aspect of their bingo offerings, providing unparalleled engagement and compliance in the UK market. Combining seamless user experience with advanced back-end analytics, this platform quickly became a benchmark in the industry.

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ProgressPlay also expanded its portfolio with cutting-edge features for its existing casino and sportsbook solutions. Enhanced gamification elements, AI-driven player retention tools, a new standalone platform and next-level cybersecurity measures have equipped operators with the resources they need to thrive in a competitive landscape. These innovations not only boosted operator satisfaction but also set new standards in player safety and engagement.

ProgressPlay’s expansion in 2024 was nothing short of remarkable. The company onboarded over 20 new operators, bringing its total to more than 130 active brands worldwide. Key partnerships with major operators in emerging markets underscored ProgressPlay’s commitment to sustainable growth and its ability to adapt to diverse regional demands.

The company also deepened its footprint in Europe, Asia, and Latin America, becoming a trusted partner in delivering customised, scalable solutions tailored to the needs of local operators primarily with its new standalone platform. This global strategy has ensured ProgressPlay remains a preferred partner for both established brands and newcomers seeking to make their mark.

In an industry where trust and safety are paramount, ProgressPlay’s dedication to responsible gambling has set it apart. The company rolled out enhanced AI-driven tools that empower operators to identify and assist at-risk players proactively. These efforts earned ProgressPlay a finalist spot in the Safer Gambling Award category at the International Gaming Awards 2025, highlighting its commitment to fostering a healthier gambling environment.

ProgressPlay’s focus on player well-being goes beyond compliance; it’s a core part of its ethos. By integrating player protection into every layer of its platform, ProgressPlay has not only earned the trust of operators but also the players they serve.

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2024 was also a year of well-deserved recognition for ProgressPlay with multiple EGR B2B Awards shortlistings. The company received multiple nominations at prestigious industry events, including the International Gaming Awards 2025. In addition to being shortlisted for the Safer Gambling Award, ProgressPlay was also named a finalist in the Innovator of the Year (Operator) category. These nominations are a testament to ProgressPlay’s leadership, creativity, and unwavering commitment to excellence.

With 2024 serving as a transformative year, ProgressPlay is poised for even greater success in 2025. The company is set to make a significant impact at ICE Barcelona 2025, where it will showcase its latest offerings and connect with industry leaders. ProgressPlay’s continuous drive to innovate, combined with its commitment to responsible gambling and global expansion, ensures that it will remain a dominant force in the iGaming industry.

2024 has been a year of milestones for ProgressPlay and a year to remember; a year of growth, recognition, and groundbreaking achievements. With a future-focused approach and an unwavering commitment to excellence, ProgressPlay has not just had a good year; it has set the stage for a brighter and even more innovative future.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, summed it up perfectly: “The year has been a testament to our team’s dedication to pushing boundaries and delivering exceptional value to our partners. ProgressPlay isn’t just about keeping up with the industry; we’re leading it, ensuring that innovation and responsibility go hand in hand. As the company looks ahead, one thing is clear: ProgressPlay is not just riding the wave of success, it’s creating it.”

The post 2024 A Landmark Year of Innovation, Growth, and Industry Recognition For ProgressPlay appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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