Jelly Entertainment Strikes Deal with Microgame in Italy

Jelly and Microgame’s strategic partnership will see supplier’s extensive games portfolio available to multiple Italian operators

B2B gaming supplier, Jelly Entertainment, continues its expansion in Europe by partnering with leading platform provider Microgame, a key B2B provider in the Italian gaming market, in a deal that will see its content available to Microgame’s extensive network of operators.

The software licensing and reseller agreement will give Microgame’s 50+ licensed operator partners access to Jelly’s top-performing games, including CleoPatrick®, Witches Go Wild^TM and Midas Riches^TM.

Microgame stands as one of the most trusted and established names in the Italian gaming market, offering a platform tailored for distribution within the region. Beyond its state-of-the-art gaming platform, Microgame delivers turnkey betting services alongside an extensive range of sports betting and casino products, catering to both retail and online audiences.”

Salvador Lima, Chief Commercial Officer at Jelly, commented on the partnership: “Microgame’s strong heritage in the Italian market makes this partnership especially exciting. Since entering the market in 2024, our games have been a hit with local players, and this collaboration allows us to reach an even wider audience. We’re thrilled to bring our premium-quality games to Microgame’s platform and further expand our presence in Europe, marking another exciting step in our journey!”

Francesco Cuzzupoli, Product Gaming Director at Microgame, said: “Highly respected in the industry, Jelly is a valued partner, and we’re thrilled to collaborate. Their diverse portfolio of engaging themes and inventive mechanics promises to elevate our offering and captivate players. This partnership underscores Jelly’s commitment to expanding in regulated European markets, with Microgame key to reaching more Italian players. Together, we’re set to deliver exceptional gaming experiences!”

Jelly’s Italian debut with Microgame marks an exciting milestone in its remarkable journey of expansion, fuelled by the surging demand for its gaming content. Known for its standout portfolio, Jelly has quickly become a go-to partner for top operators across Europe. With licences spanning Sweden, Malta, and the UK, and plans to obtain licenses in Ontario, Greece, Romania, and South Africa in 2025, Jelly is solidifying its position in key regulated markets.