partnerships
Jelly Entertainment Strikes Deal with Microgame in Italy
Jelly and Microgame’s strategic partnership will see supplier’s extensive games portfolio available to multiple Italian operators
B2B gaming supplier, Jelly Entertainment, continues its expansion in Europe by partnering with leading platform provider Microgame, a key B2B provider in the Italian gaming market, in a deal that will see its content available to Microgame’s extensive network of operators.
The software licensing and reseller agreement will give Microgame’s 50+ licensed operator partners access to Jelly’s top-performing games, including CleoPatrick®, Witches Go WildTM and Midas RichesTM.
Microgame stands as one of the most trusted and established names in the Italian gaming market, offering a platform tailored for distribution within the region. Beyond its state-of-the-art gaming platform, Microgame delivers turnkey betting services alongside an extensive range of sports betting and casino products, catering to both retail and online audiences.”
Salvador Lima, Chief Commercial Officer at Jelly, commented on the partnership: “Microgame’s strong heritage in the Italian market makes this partnership especially exciting. Since entering the market in 2024, our games have been a hit with local players, and this collaboration allows us to reach an even wider audience. We’re thrilled to bring our premium-quality games to Microgame’s platform and further expand our presence in Europe, marking another exciting step in our journey!”
Francesco Cuzzupoli, Product Gaming Director at Microgame, said: “Highly respected in the industry, Jelly is a valued partner, and we’re thrilled to collaborate. Their diverse portfolio of engaging themes and inventive mechanics promises to elevate our offering and captivate players. This partnership underscores Jelly’s commitment to expanding in regulated European markets, with Microgame key to reaching more Italian players. Together, we’re set to deliver exceptional gaming experiences!”
Jelly’s Italian debut with Microgame marks an exciting milestone in its remarkable journey of expansion, fuelled by the surging demand for its gaming content. Known for its standout portfolio, Jelly has quickly become a go-to partner for top operators across Europe. With licences spanning Sweden, Malta, and the UK, and plans to obtain licenses in Ontario, Greece, Romania, and South Africa in 2025, Jelly is solidifying its position in key regulated markets.
The post Jelly Entertainment Strikes Deal with Microgame in Italy appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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