Salsa Technology reinforces its commitment to the Brazilian market at ICE Barcelona 2025

Salsa Technology will participate in ICE Barcelona, one of the most significant events in the iGaming sector, taking place from 20th to 22nd January at Fira Barcelona Gran Via, Spain. During the show, Salsa Technology will further strengthen its position as the strategic partner for companies wishing to operate in Brazil, the third-largest market in the world.

Salsa Technology has been continuously investing in excellence and innovation to meet the demands of its partners and the Brazilian market. In addition to complying with the federal regulation of the Betting Management System (Sigap) and obtaining all GLI certifications for its PAM platform, the company achieved certifications for its integrations with the Salsa Gator game aggregator, as well as with sports betting and payment solutions. This ensures a complete ecosystem 100% aligned with Brazilian regulations, i.e., in full compliance with Sigap, the Central Bank, and the Federal Revenue Service requirements.

“The GLI certifications are a strategic milestone that reflects our commitment to providing top-quality solutions for our partners, especially in Brazil and Latin America. We have secured several certifications already and are close to finalising more for our providers on Salsa Gator to ensure a diverse content offering for our clients and high-quality entertainment for Brazilian players,” highlighted Eliane Nunes, CGO of Salsa Technology.

Thanks to 12 years of experience and the product improvements during proof of concept with the federal government and state lotteries, the technical team has optimised the setup process, now offering immediate delivery of the PAM platform, ensuring a smooth migration of data and history, as well as scalability ready to support operators’ growth.

“This evolution in the delivery of our PAM platform is an important milestone for Salsa Technology. We can now offer our clients robust solutions ready to operate, accompanied by both commercial and technical support, with a localised approach beyond just the Portuguese language, something only a team based in Brazil can provide,” said Thiago Valadão, Country Manager Brazil at Salsa Technology.

In addition to Nunes and Valadão, the Salsa Technology team attending the event will include Peter Nolte (CEO), André Neves (COO), Gina Macheri (Strategic Alliance Manager), and Otávio Miranda. During ICE Barcelona, the team will meet with operators, suppliers, and stakeholders interested in exploring opportunities in Brazil, positioning itself as an essential partner for companies seeking to establish or expand their presence in the regulated Brazilian market.

Salsa Technology’s presence at ICE Barcelona reinforces its commitment to Brazil and its mission to connect partners to the best opportunities in a market that continues to grow exponentially.