Press Releases
Groove’s 2024: A Celebration of Team Spirit

2024 was a defining year for Groove, cementing its position as an emerging powerhouse in the iGaming industry. With groundbreaking advancements in technology, strategic global partnerships, and high-profile event appearances, Groove has set the stage for continued success and innovation.
Groove proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards and introduced several eye-watering state-of-the-art solutions in 2024 that redefined the iGaming landscape for their operator cluster.
Known for its cutting-edge solutions, Groove will showcase its advanced data-driven back-office at ICE Barcelona 2025 this month, designed to heighten both operator and player engagement. Packed with features like free spins, interactive functionalities, and powerful analytics, Groove’s platform offers operators invaluable tools to thrive in today’s competitive market.
As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.
Groove’s ability to seamlessly onboard over 2,000 new games last year demonstrated its commitment to variety and quality. Groove’s new player engagement modules, featuring dynamic gamification and loyalty features, added a competitive edge for operators looking to enhance user retention and satisfaction.
Groove’s progressive tech ecosystem with over 15,000 games from over 100 top providers, continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and an immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.
Groove forged transformative partnerships in 2024, including collaborations with several emerging game studios. By onboarding studios like Speedy Tomatoes, known for its innovative video poker games, Groove expanded its content portfolio to appeal to diverse player demographics. Partnerships with legacy brands and new developers reinforced Groove’s reputation as a one-stop solution for operators.
By joining the likes of 3 Oaks Gaming, EGT, Golden Race, Gamomat, Slotopia, Play’n GO, Superlotto, Peter & Son, Gaming Art, Amusenet, Beter Live, Mascot Gaming, Religa, Playtech, Platipus, Fresh Decks Studios, and others who have integrated their content with Groove this year, Speedy Tomatoes gains access to a robust network of operators and players worldwide.
These collaborations were further enhanced by Groove’s support for operators in entering new regulated markets. The platform’s modular design allowed seamless scalability, ensuring Groove’s partners could expand globally without friction.
Groove’s attendance at marquee events like ICE London, SiGMA Europe, SBC Summit and G2E Las Vegas further solidified its industry presence. The company unveiled new features, held live demonstrations, and facilitated impactful networking sessions.
Groove’s efforts were acknowledged with multiple industry shortlistings and awards in 2024. The company was recognised for innovation in aggregation technology and its outstanding contributions to diversity.
Groove is poised for even greater achievements in the coming year. With plans to launch new gaming tools, expand into additional markets, and further enhance its aggregation platform, the company remains committed to empowering its partners and driving its operator cluster forward.
For Groove, 2024 was not just a year of milestones; it was a testament to the company’s vision, resilience, and unwavering focus on delivering value to its partners and players.
Yahale Meltzer, COO and co-founder at Groove, said: “We’re delighted to boost our repertory of content with many new studio partners who have consistently showcased their dedication to innovation through outstanding games which feature on our new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets. As Groove steps into 2025, it continues to be a beacon of innovation and excellence in the dynamic world of iGaming.”
The post Groove’s 2024: A Celebration of Team Spirit appeared first on European Gaming Industry News.
Press Releases
Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8
Popular event bigger than ever with family-friendly festival, carnival games
The Helldorado Days Rodeo returns to downtown Las Vegas, Friday, Nov. 7 and Saturday, Nov. 8 at the CORE Arena at the Plaza Hotel & Casino. This year, the event will be bigger than ever before with the addition of a family-friendly festival before the rodeo excitement begins each night. The festival will include a petting zoo, a mechanical bull, carnival rides and games, line dancing, and more.
The Helldorado Days Rodeo is fully sanctioned by the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. The rodeo will feature bull riding, barrel racing, team roping, tie-down roping, steer wrestling, saddle bronc riding, breakaway, and bareback riding, with prize purses totaling $40,000.
The Helldorado Days Rodeo also features related western-themed events, like mutton bustin (a sheep riding competition for future cowboys and cowgirls who are 4-10 years old and under 60 pounds), a Whiskerino contest, and a historical exhibit area. The winning artwork of a children’s coloring contest will also be on display the first night.
After parties featuring country music acts will be held at the Sand Dollar Downtown after the rodeo concludes.
General admission tickets for the Helldorado Rodeo are now on sale online for $10 per person (plus taxes). VIP tickets for $30 each (plus taxes) offer guaranteed seating as well as access to an exclusive bar and restrooms.
Sponsored by the Commission for the Las Vegas Centennial and the Plaza Hotel & Casino, the mission of the Helldorado Days Rodeo is to bring the community together to celebrate the spirit of Old Las Vegas, including those who shaped the city’s history and those who are working to preserve the western lifestyle while looking toward the future.
Details about the Helldorado Days Rodeo, associated events, and sponsorships are at: plazahotelcasino.com/entertainment/helldorado-days-rodeo/.
The post Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8 appeared first on European Gaming Industry News.
Press Releases
SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES
Casino goers enjoy slot machines for a whole host of reasons. Some enjoy their tried-and-true favorite games. Some people like discovering new games. Gaming manufacturer, Zitro, has just introduced slot games enclosed in a new cabinet called CONCEPT that synchronizes its Magic Lighting system to elements of the game and what a player sees on the screen.
Zitro launched the system at Pechanga Resort Casino just outside Temecula, California. Pechanga is among the first casinos in California to feature the CONCEPT cabinet and its upgraded and inviting technology. Pechanga guests can try their luck on Zitro’s Legendary Sword slot game, a medieval-themed, multi-game players like for immersive gameplay and standout features such as a four-level jackpot link, mystery-activated bonuses, and special in-game powers such as “Honor,” which multiplies rewards, “Glory,” which grants extra lives, and the “Magic Sword,” which doubles Link symbols on the boosted column. Players can experience up to seven Bonus Links, making each spin feel like part of an epic quest.
“We are committed to offering the best in gaming entertainment,” said Alex Rodriguez, Vice President of Slot Operations at Pechanga Resort Casino. “The CONCEPT cabinet and Legendary Sword slot machine bring incredible visual impact. We think our guests will love the new technology that brings all the elements of the game and the cabinet together.”
“We truly appreciate Pechanga’s continued trust in Zitro,” said Derik Moobery, CEO of Zitro USA. “Bringing the CONCEPT cabinet to Pechanga is a proud moment for us. We know they’re one of the busiest and most sought-after gaming establishments by both visitors and other gaming manufacturers. We’re confident that Legendary Sword will be a standout favorite among Pechanga’s players.”
Pechanga Resort Casino feature six Legendary Sword slot machines.
The post SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES appeared first on European Gaming Industry News.
partnerships
EPIC partners with Underdog to deepen culture of responsible gaming

Attendees of the initial sessions noted positive anecdotal outcomes.
EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.
As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.
The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.
EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”
The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.
“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”
Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.
The post EPIC partners with Underdog to deepen culture of responsible gaming appeared first on European Gaming Industry News.
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