Press Releases
SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision

SOFTSWISS, a leading tech provider of iGaming software, announces its participation in ICE Barcelona 2025, a landmark event in the global iGaming calendar. The exhibition will take place in its new location, Barcelona, from 20 to 22 January, kicking off the year’s journey across the iGaming ocean.
With its relocation from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors.
SOFTSWISS comes to Barcelona with its new creative concept: ‘Hungry for success? Dive in with SOFTSWISS’. The idea is brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Sharks do not just go with the flow, they lead. Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming.
SOFTSWISS will highlight all the updates of its award-winning product portfolio, including the three most recent solutions:
- Lotto Software: a solution that enables betting on over 300 popular lottery draws worldwide.
- Retail Betting Solution: a platform for diverse offline betting activities, including sports, horse racing, lotteries, and casino games.
- Horse Racing Module: a feature within the SOFTSWISS Sportsbook that enables flexible fixed-odds betting with customisable features like race cards, silks, and diverse bet types.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his excitement: “ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs, and share our vision for the future of iGaming. The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content. The company is stepping to the next level by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
Partners, clients, and industry professionals can book a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision appeared first on European Gaming Industry News.
Press Releases
Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse
Leading racing and sportsbook data supplier Pythia Sports has unveiled its AI-powered solution which is designed to help buyers identify standout breeze-up prospects during the sales season.
The month of April welcomes the annual series of ‘breeze-up sales’ – at which two year-old horses are put through their paces and then sold at auction.
And now, there’s a new technology designed to make the process of solving the sales more efficient.
Pythia Sports’s tech provides buyers with a deeper analysis of the horse’s breezing, combining artificial intelligence, machine learning and historical breeze-up sales data to improve the accuracy of performance predictions.
Incorporating more than 100 essential factors, the innovative tech is a proprietary model which evaluates time, stride and biomechanics for every horse at the breeze-ups. These considerations then generate a comprehensive rating for each horse.
Technology already making an impact
Pythia introduced the technology to the breeze-up sale at Newmarket last week, where it gathered a lot of interest from the breeze-up fraternity, says Pythia head of commercial operations, Stephen Davison, and will continue its analysis in Doncaster next week.
“The technology analyses three different sections of the breeze: the time, speed and stride profile, the model tracks each stride as the horse gallops combining it with sectional times,” says Davison. “That allows us to see how the stride profile changes as the horse accelerates and when it reaches top speed.
“We have biomechanics as well, that looks at the horse’s walk and takes measurements of a horse’s conformation and its gait. That works in conjunction with historic racing performances to learn what the most defining physical features are in an elite horse.
“For example we can go back ten years to look up breeze-up data to say, ‘this horse did this breeze, this stride and these biomechanics’ and then the machine learning model can start picking up stuff we’ve missed or things we’ve maybe underestimated or overestimated.”
“I think there’s definitely starting to be a lot more openness to people using data to inform their decision making. You only have to look at where football was 10-15 years ago to where it is today. The obvious examples are Brighton and Brentford who were using their own player data models to find value in the transfer market way before any other top level club. It is only natural that you can get a cross over into other sports and other industries. We’re hoping we can play our part in revolutionising the way horse racing and bloodstock views the use of data within the sport. “
The Doncaster sale takes place April 23-24, with the breeze from 8.30am on the 23rd and the sale beginning at 10am sharp on the 24th.
The post Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse appeared first on European Gaming Industry News.
Compliance Updates
Bede Gaming receives top level supplier certification from WLA

World Lottery Association approves innovative software provider with certification to Security Control Standard Level 2
Online gaming and lottery software provider Bede Gaming has taken another important step on its mission to provide market-leading and secure platform software to its customers, with the announcement that it has acquired World Lottery Association (WLA) Security Control Standard (WLA-SCS) Level 2.
The WLA is a highly respected organisation within the global lottery and sports betting industry, and its Security Control Standard is the only internationally recognised standard for lottery and sports betting operators, and their suppliers. The standard aims to assist WLA members to achieve a level of security control that is aligned with generally accepted best practices. Though Bede has long adhered to this wide range of criteria, receiving official confirmation of WLA-SCS Level 2 marks formal recognition.
As an associate member of the WLA and an active iGaming platform provider in the North American market, Bede successfully completed the certification process in the previous quarter and is thrilled to have achieved the highest level of certification – WLA-SCS Level 2. Successfully gaining this certification demonstrates the high quality of product and service provided to its partners. It also confirms the strong security controls and protocols Bede has in place, all of which are approved by accredited industry standards.
As such, Bede is incredibly proud of the outcome of the recent audit, with Head of Risk & Compliance Gerrard Thompson being quick to acknowledge the effort and commitment of the team in achieving the new certification.
Thompson said: “Although Bede Gaming has long upheld the strict industry standards outlined by the WLA, gaining the organisation’s highest available certification is great validation of our high standards of operation and robust security measures.
“With WLA-SCS Level 2 now in place, I’d like to extend my sincere thanks for the hard work and effort of everyone in the Bede team for helping us achieve this important industry milestone.”
The post Bede Gaming receives top level supplier certification from WLA appeared first on European Gaming Industry News.
Press Releases
Introducing Grand Bonus Blackjack from ICONIC21

Provider launches the next Blackjack game in its Grand Bonus series featuring a Progressive Bonus System that delivers Mega and Grand wins
ICONIC21, the in-demand provider of iGaming content, has launched the latest title in its Grand Bonus series, Grand Bonus Blackjack.
Grand Bonus Blackjack takes the classic game to the next level thanks to the provider’s innovative Winning Streak System which sees each victory increase the next payout through rising Multipliers.
With this unique Progressive Bonus System, the more rounds a player keeps winning, the more the Multiplier grows and the more rewards they can win.
With a two-level Bank System, players can unlock Mega rewards with four straight wins and Grand Rewards for five straight wins, although if the streak ends after four wins, the Mega Bank payout still kicks in as a safety net.
With Grand Bonus Blackjack, the classic rules remain unchanged and with Poker3 and Pairs side bets keeping the action both familiar and exciting.
The game is broadcast out of one of ICONIC21’s studios and is set against a luxurious, modern backdrop.
The provider’s game presenters are considered some of the best in the business and that’s certainly the case with Grand Bonus Blackjack, which uses its most experienced people.
Grand Bonus Blackjack is the latest game in the Grand Bonus series with Grand Bonus Baccarat already proving to be a hit with players in markets across the world.
Edvardas Sadovskis, CPO at ICONIC21, said: “Grand Bonus Blackjack elevates engagement, anticipation, and excitement with our exclusive Progressive Bonus System.”
“As players lock in wins, the momentum intensifies, and the Multiplier grows with every victory. Four consecutive wins unlock the Mega prize, while a fifth win against the dealer secures the Grand prize.
“Grand Bonus Blackjack builds on the success of Grand Bonus Baccarat, which has resonated strongly with players across global markets. Statistics show that the Grand Bonus feature in Baccarat version significantly increased session length, and we anticipate a similar uplift with Blackjack.
“We’re confident that Grand Bonus Blackjack will match, if not surpass, the impact of its predecessor and can’t wait to see it featured in operator lobbies soon.”
The post Introducing Grand Bonus Blackjack from ICONIC21 appeared first on European Gaming Industry News.
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