partnerships
Leading sportsbook review and information site enhances agreement with popular betting brand including high profile interview about its FC Barcelona marketing deal
MightyTips, the website that provides daily sports predictions, bookmaker rankings and top betting sites with bonuses for players across Europe, has extended its partnership with leading sportsbook, 1xBet.
Under the enhanced deal, MightyTips will continue to promote 1xBet to its readers by carrying out a fresh review of its sportsbook and pushing the bonuses it offers.
Additional promotional activities include sitting down with 1xBet Chief Gaming Officer, Valerii Kharitonov, for an interview as part of the MightyQs series which sees some of the biggest names from the iGaming market provide insight into their sports-related partnerships.
The MightyQs interview covers a range of topics but focuses on 1xBet’s agreement with FC Barcelona as the iconic football club’s Global Partner and Official Betting Partner. The agreement was first signed in 2019 and has recently been extended to 2029.
Here are some highlights from the interview:
“We approached negotiations on the basis that we want to continue working with Barcelona for the long haul. Our view was that if we acted in good faith, we were confident a positive deal for all parties was achievable – and we are delighted to say this was indeed the case.”
“The 1xBet team are crazy about sports so the club needed no introduction – their reputation precedes them. Nothing gives you a better indication of the size and scale of Barcelona than when you attend their home game and witness the atmosphere with your own eyes. There is not much else in football that compares to nearly 100,000 passionate Barça fans who at times rock the foundation of the stadium while supporting their club.”
“Barcelona’s marketing and partnership team are talented professionals who we rely on to help us create and deliver unique, creative content for our campaigns. This and the fact they are a pleasure to work with, makes the relationship all the more mutually beneficial.”
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “We are thrilled to expand our partnership with 1xBet which has become one of the top betting brands in the world, helped of course by partnerships such as the one it has with FC Barcelona.
“To be able to get the inside line on this partnership and to learn more about how the relationship between 1xBet and FC Barcelona works is fascinating and is just another example of how MightyTips brings even more value to its readers.”
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bingo
ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.
The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”
Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
partnerships
Booming Games Expands UK Reach with 32Red Partnership

Booming Games is pleased to announce the launch of its game portfolio on 32Red, one of the UK’s premier online casino brands and a part of the Kindred Group.
This collaboration marks a significant step in Booming Games’ UK market expansion and underscores the company’s commitment to delivering premium slot content to top-tier operators.
Through this partnership, 32Red players will gain access to a carefully curated portfolio of high-performing titles, including Burning Classics, Buffalo Hold and Win Extreme, Cash Pig, and Dynamite Trio. These games are renowned for their stunning graphics, immersive soundtracks, and cutting-edge mechanics—bringing a world-class gaming experience straight to players’ fingertips.
Booming Games continues to strengthen its global footprint, with this latest partnership reinforcing its position as a leading provider of innovative slot games in the UK and beyond.
Aaron Axisa, Head of Sales at Booming Games, said: ”We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging title,”
Allana Hart, Senior Casino Content Manager at 32Red, said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”
The post Booming Games Expands UK Reach with 32Red Partnership appeared first on European Gaming Industry News.
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