Press Releases
Kaizen Gaming’s Winning Lineup of 2024

Sponsoring football’s biggest international competitions, introducing a fresh brand identity, achieving further market expansion in five new territories and introducing the Kaizen Foundation are among the highlights of a momentous 2024 for Kaizen Gaming, one of the biggest GameTech companies in the world.
International Expansion
In 2024 the company continued its growth journey as part of its goal to reach 26 markets by 2026 with its brand Betano. Last year, the online gaming leader entered five new markets – Mexico, Argentina, the UK, Denmark and Colombia – reaching a total of 18 markets.
The “Orange Summer” of football and a brand new identity
The past summer saw Betano becoming the Official Global Sponsor of both the UEFA EURO 2024™ and the CONMEBOL Copa America™ 2024 in an unprecedented first for the GameTech industry. The two tournaments served as an excellent introduction to Betano’s new brand identity, involving a new logo, to align with its position as one of the most popular online sports betting and gaming brands in the world.
Going into the 2024-25 season with landmark football partnerships
The new football season kicked off with two new landmark partnerships. First, Betano became the Principal and Front of Shirt partner of Aston Villa Football Club, marking its first ever entry into the world of the English Premier League. Moreover, in August, Betano continued building upon its already successful partnership with UEFA during the Euros, becoming Οfficial Global Sponsor of the UEFA Europa League and UEFA Conference League from the 2024/25 season until 2026/27.
Big in LatAm
Except for sponsoring the CONMEBOL Copa America and entering three new LatAm markets in 2024, Betano also became title sponsor of South America’s two largest domestic leagues: the Brasileirão Betano in Brazil and the Torneo Betano in Argentina. The brand further established its leading position in Brazil, being the first operator to apply for a license and the first one to receive the relevant notification for authorization. As of January 1st, 2025, Betano will be a fully licensed operator in the new online gaming Brazilian landscape.
Products powered by Gen AI
Kaizen Labs, Kaizen Gaming’s product and innovation accelerator, introduced several innovations using Gen AI during the past year. Key highlights include Casino Co-pilot, an AI assistant helping players navigate the casino games, offering them personalized recommendations and insights, and AI Cards, which transform winning bets into personalized digital collectables, creating a more engaging and exciting way for players to share their successes. Kaizen Gaming also began developing its own slot games with AI-generated graphics, producing visually stunning results. Three games are in production, with a fourth underway.
Giving back
The past 12 months also saw the launch of the Kaizen Foundation, the Social Purpose Foundation exclusively funded by Kaizen Gaming, that rolled out its activities in Greece and Romania with children’s hospital renovations as well as a partnership with the UEFA Foundation for Children to support the “10,000 Smiles” project. At the same time, Betano reinforced its commitment to local communities with various activations, as for instance its partnership with Porto FC and the local university that brought to life INZONE, a sensory room at the Dragão stadium for people with sensory challenges. Kaizen Gaming also introduced its new international volunteering program, “The Collective”, which has already launched initiatives in six cities across Europe and Latin America.
Industry and people champions
This year held significant industry recognitions for Kaizen Gaming, which was Operator of the Year at both the SBC Awards and the EGR Operator Awards. At the EGR Operator Awards, the company set a new record by becoming the first operator to win seven awards in a single year. As one of Fortune’s 100 Best Companies to Work For in Europe™ Kaizen Gaming shows its commitment to its people and creating a winning culture.
The post Kaizen Gaming’s Winning Lineup of 2024 appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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