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Vixio Forecasts the Latin American Online Gambling Market to be Worth 12.3bn by 2028 

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Latin America’s regulated online gambling market is set to grow more than five-fold over the next few years to reach $12.3bn in 2028 versus $2.5bn in 2024, finds a report by Vixio, a leading provider of regulatory intelligence and market analysis.

The forecasts are featured in Vixio’s newly published Latin America Online Gambling Outlook report, which offers an in-depth overview and analysis of the online gambling markets across Latin America, highlighting key developments and trends shaping the industry.

The report includes a detailed update on the regulatory status of major countries in the region, providing stakeholders with essential insights into the evolving landscape of online gambling. Vixio’s proprietary forecasts for regulated markets across the continent from 2024 to 2028 are also featured, offering valuable projections for investors and operators looking to navigate this dynamic market.

In addition to regulatory updates and forecasts, the report delves into pending legislation and policy trends in key markets, including Brazil, Argentina, and Peru. These insights are crucial for understanding the potential opportunities and challenges that may arise as countries in the region continue to adapt their gambling regulations.

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Mult-Billion Dollar Brazilian Market to Go Live in 3 Weeks

With Brazil accounting for over half of the Latin American online gambling market, it will be a critical jurisdiction to watch. Brazil’s regulated market for online gaming and sports betting is scheduled to launch on January 1, 2025. With one month to go before launch, Vixio has created a guide with the critical intelligence on the new market.

As the online gambling sector in Latin America continues to grow, Vixio remains committed to providing accurate and timely information to help industry professionals make informed decisions. The Latin America Online Gambling Outlook November 2024 report is an essential resource for anyone looking to stay ahead in this rapidly changing environment.

The post Vixio Forecasts the Latin American Online Gambling Market to be Worth 12.3bn by 2028  appeared first on European Gaming Industry News.

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Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br

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Global entertainment brand SkillOnNet has announced the expansion of its partnership with premium slot provider Habanero into Brazil, as both companies deepen their presence in one of the world’s fastest-growing regulated iGaming markets.

Players at PlayUZU.bet.br and BacanaPlay.bet.br now have access to Habanero’s acclaimed portfolio of slots and tables games. This includes fan-favorites like Hot Hot Fruit, new titles like Love & Riches Eldorado, and Habanero’s industry-renowned progressive slot, Jackpot Race, which uses a sophisticated algorithm to deliver instant prize drops to players.

Brazil’s newly regulated online gaming market, effective since January 1, 2025, is projected to generate $2.9 billion in gross annual revenue this year, with potential growth to $6.3 billion by 2028, according to Vixio regulatory analysts.

SkillOnNet was among the first operators to secure licensing in the country, launching PlayUZU.bet.br and BacanaPlay.bet.br earlier this year.

The rollout of Habanero’s games into SkillOnNet’s Brazilian platforms reflects the company’s strategy of offering diverse and high-quality gaming experiences tailored to local markets.

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Arcangelo Lonoce, Head of Business Development at Habanero, said: “We are extremely pleased to extend our partnership with SkillOnNet to Brazil and further boost our collaboration. As one of the most anticipated market openings in a number of years, it has been a key focus for us. We are delighted that games like Hot Hot Fruit, Santa’s Village, and Zeus Deluxe – all of which have already proven successful in several other markets – will now be available to SkillOnNet’s Brazilian customers.”

Jani Kontturi, Head of Games at SkillOnNet, said: “Brazil represents one of the most exciting and dynamic opportunities in the global iGaming landscape. Partnering with Habanero in this market allows us to deliver world-class content to a rapidly growing audience hungry for premium gaming experiences. This move reflects our long-term commitment to localized growth and best-in-class entertainment.”

The post Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

Playson eyes extended Brazil reach through Cactus Gaming integration

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New partnership opens door for more players to enjoy Playson experience across South America

Playson, an accomplished iGaming industry supplier, has reached an agreement with sports betting and gaming platform technology provider Cactus Gaming, in a move that will extend its reach across Brazil and the wider LatAm region.

Playson’s range of immersive games are already live with brands under the Cactus Gaming operator network, including popular titles 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win. The studio showcased its flexibility during the onboarding process, integrating within Cactus’ API protocol and making it easier for operators to go live with its content.

The deal ensures more players within Brazil will gain access to Playson’s range of immersive games, with Cactus Gaming holding a commanding position within the country’s iGaming market.

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Cactus Gaming has been a leading provider of award-winning sports betting and gaming platform technology since 2018. The company’s mission is to continuously provide innovative, flexible and customer-centric solutions to partners, delivering them the competitive edge.

Cactus Gaming has been standing out in the iGaming, bettech and sports betting sectors being recognised as “Best Whitelabel” at the Sigma America Awards 2024 and as “Best Platform of the Year” at the BIS Awards this year, a great achievement that reinforces the importance to always offer the best services to its clients.

Cristhian Zito, Head of LatAm Squad at Playson, said: “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.

Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”

Tiago Carneiro, CRA at Cactus Gaming, said: “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering.

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“We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”

The post Playson eyes extended Brazil reach through Cactus Gaming integration appeared first on Gaming and Gambling Industry in the Americas.

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Latin America

PlayUZU Teams with OCESA to Power Live Music at Iconic Mexican Venue

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PlayUZU, Mexico’s leading online casino brand, is turning up the volume on entertainment. In a powerful new partnership with OCESA, Latin America’s top live entertainment promoter, the Skill-On-Net brand has signed on as an official sponsor of the iconic Palacio de los Deportes for the 2025–2026 season.

From March 2025 to February 2026, PlayUZU will be front and centre at more than 40 world-class concerts and live events, featuring top international artists and top-tier productions. PlayUZU players will have the chance to win tickets and VIP access to some of the hottest shows in the country via exclusive promotions and giveaways, gaining access to premium concert experiences and once-in-a-lifetime events.

The sponsorship is the centerpiece of PlayUZU’s blockbuster new campaign, “Sounds Like PlayUZU”, which positions music, fun, and excitement as the cornerstones of the brand. The campaign seeks to connect with the Mexican public by creating unforgettable moments, both in the digital world on the PlayUZU platform and at iconic venues like the Palacio.

PlayUZU continues to expand its presence in Mexico and offer added value that goes beyond online gaming. From backing the local entertainment scene to putting user safety and responsible gaming first, the brand is all about creating safe, fun, and meaningful experiences for its community.

Iñaki Paz, Country Manager of PlayUZU Mexico, said: “By teaming up with OCESA and the Palacio de los Deportes, we’re bringing the thrill of live entertainment directly to our community — on stage and online. This isn’t just a sponsorship. It’s an invitation: Join the movement. Live the music. Feel the excitement. Experience PlayUZU.”

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The post PlayUZU Teams with OCESA to Power Live Music at Iconic Mexican Venue appeared first on Gaming and Gambling Industry in the Americas.

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