ReferOn’s 2024 in Numbers: Continued Growth and Technical Innovation

ReferOn, the state-of-the-art affiliate management system has gathered and analysed its operational data for 2024. The past fiscal year showed impressive and promising signs of sustainable growth for the brand as it recorded record increases in all major statistical categories.

The company’s new record growth results included increases in

• New registrations: 183.50%
• Number of affiliates: 53.17%
• Active landing pages: 203.90%
• Active trackers: 32%
• Number of clicks: 699.70%
• New registrations per month: 183.50%
• Clicks per month: 693%

A major factor for 2024’s growth was the team’s commitment to innovation and developing educational content for its users. Q3 and Q4 saw major technical updates and QoL improvements to the platform. Operators and affiliates saw increased functionality in the platform’s features: affiliate registration page modifications, postback enhancements, added data and reporting functionality, and further improvements to data campaign action.

The ReferOn Insights seminars allowed operators to join David Harris, B2B Affiliate Team Manager, to explore ReferOn’s capabilities and help boost campaign metrics. This educational content set the foundation for the team to develop further assistive materials to empower ReferOn users to activate their affiliate marketing.

David Harris highlighted 2024’s success: “This year’s growth statistics demonstrate our team’s collective efforts and show us promising signs looking forward. Our success was actualised with multiple award nominations and wins at various industry award events. This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”

ReferOn experienced widespread success in 2024, receiving industry recognition from multiple prestigious organisations. AffPapa nominated ReferOn for the Rising Star Award 2024, the SBC Awards 2024 shortlisted the company for the Acquisition & Retention Partner category and, finally, ReferOn won the Best Partner for Customer Acquisition & Retention 2024 category at the SiGMA Awards 2024.

In 2025 Q1, ReferOn will focus on client communications and making further product-facing additions. A few technical updates the team has planned include tweaks to the notification areas and payment processes and greater functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist with onboarding. Lastly, the ReferOn Insights seminars will continue, and the company will have more educational content in the works.