Blask enhances iGaming analytics with daily historical data for informed decision-making

Blask, the iGaming analytics ecosystem, has announced a new update to its services: the introduction of daily historical data analysis extending back to 2017. This advancement offers gaming operators exceptional precision in tracking and optimizing market performance.

Previously, Blask users were limited to monthly aggregate views of key metrics like the Blask Index and Relative Market Share, especially for data prior to 2021. This limitation posed challenges in navigating and planning within the market. The new daily data granularity allows organizations to make more informed decisions based on comprehensive and accurate information, moving beyond monthly approximations that might overlook critical market movements.

“This enhancement transforms how operators can evaluate their sponsorship effectiveness and marketing investments,” stated George Gajevskiy, Chief Product Officer of Blask. “By providing detailed daily historical data, we’re enabling our partners to optimize their marketing strategies more precisely than ever before.”

Blask’s AI technology has advanced its data analysis capabilities, enabling the processing and interpretation of vast amounts of historical data with remarkable precision. This technological leap enhances the platform’s ability to provide granular insights, particularly during events like the Indian Premier League (IPL), the Olympic Games, or the World Cup, where market dynamics can shift dramatically within hours.

The system leverages advanced machine learning algorithms and big data analytics to process extensive brand presence data, delivering reliable market intelligence through:

• Real-time monitoring of market fluctuations and peak playing hours

• Long-term trend analysis and seasonal pattern identification

• Competitive positioning and market share tracking

• Player engagement and retention metrics

Blask’s AI modeling ensures highly accurate analysis of historical data, setting a new industry standard for precision and accessibility in iGaming analytics.

The new feature is accessible when users select a date range of up to 90 days. For date ranges exceeding three months, the system automatically adjusts to display metrics in monthly intervals, ensuring optimal performance and data visualization while maintaining comprehensive trend analysis capabilities. This adaptive display mechanism allows users to balance between detailed daily insights for shorter periods and broader trend analysis for extended timeframes.

Blask has consistently been a game-changer in the iGaming analytics space, allowing operators to stay ahead of the competition with real-time data. With the introduction of daily granularity for long-term data, users can delve deeper into the dynamics of the Blask Index and Relative Market Share over extended periods. This feature enables analyzing trends day-by-day over months or even years, providing unparalleled precision and flexibility.