partnerships
ICONIC21 and Sweepium strengthen sweeps partnership
In-demand live casino provider deepens sweepstakes market reach through multi-brand launch with leading platform provider and content aggregator
ICONIC21, the provider of premium live casino content, has strengthened its position in the fast-growing sweepstakes space by enhancing its partnership with leading B2B platform provider and content aggregator, Sweepium.
ICONIC21 and Sweepium first joined forces back in October with its content going live with a small number of its brands in the US market. The deal has been extended so that even more of Sweepium’s US operator partners can access its sweepstakes-ready live casino products.
The partnership cements ICONIC21’s position as the preferred provider for sweepstakes brands and builds on its market-leading position in the real-money sector. Both markets are riding a steep upward growth trajectory right now but with sweepstakes really taking the industry by storm.
ICONIC21 is in the driving seat to capitalise on this growth through partnerships such as this with Sweepium. Its live content, which covers a wide range of formats including Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff and Crash Live, has been developed for both real money and sweeps play.
The provider is an innovator, bringing new player experiences to market such as its Gravity Series and Grand Bonus Baccarat. Crash Live is also the first live crash game to feature a host, bringing never-seen-before interaction and entertainment to the experience.
Content is streamed out of modern studios with sleek backdrops where the latest video, audio and broadcast technologies are used to provide a premium product and player experience at all times.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business.
“This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe.
“This is a fast-growing part of the industry and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, added: “The rise of sweepstakes casinos has been nothing short of meteoric and at Sweepium, we are committed to offering the platform and content portfolio to our partners.
“Live content is hugely popular at sweepstakes casinos and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
The post ICONIC21 and Sweepium strengthen sweeps partnership appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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