partnerships
Jelly Entertainment Expands Global Influence Through ComeOn Group deal
B2B gaming supplier Jelly Entertainment has further expanded its influence and secured fresh regulated expansion in global markets by putting pen to paper on a partnership agreement with leading operator ComeOn Group, which will see its content distributed in the operator’s licensed territories.
The deal will see the supplier’s titles such as the fan favourites CleoPatrick®, Midas Riches™, Diggin for Diamonds The Big Bonanza and the upcoming Rookie Racer™ become available to the group’s brands, including its flagship ComeOn!, significantly increasing the breadth of entertainment for players across a range of regulated markets.
The partnership marks Jelly’s latest commercial activity as it continues to ramp up its expansion in regulated markets across the globe. Further commercial announcements are due in Q4 providing a strong end to a busy year for Jelly.
David Newstead, CBDO of Jelly, said the deal marked another milestone as the company looks to partner with the industry’s leading players.
He added: “ComeOn Group has enjoyed stellar growth over the last few years and has an important player base for a supplier like us. We’re incredibly pleased to be partnering with ComeOn and to be providing our games to players at some of the most popular and successful online casino and sportsbook brands in the world. Our titles have proved to be a big hit with a wide range of players, and we look forward to delivering high quality entertainment to ComeOn’s customers.”
Greg Kett, Director of Casino at ComeOn Group, added, “We’re excited to welcome Jelly to our ComeOn brands, bringing their innovative and dynamic titles to our games portfolio. We have accelerated our investment in our proprietary platform and in-house technology, and this goes hand in hand with our commitment to have a content portfolio that reflects the demands of the markets. Our strategy is to offer content that is relevant, dynamic and exciting that elevates the entertainment experience for our audiences and this new partnership with Jelly Entertainment underscores this commitment.”
Jelly is establishing itself as one of the most exciting and innovative challenger game developers thanks to its winning combination of great graphics, intelligent maths and state of the art game mechanics.
The post Jelly Entertainment Expands Global Influence Through ComeOn Group deal appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
-
Asia3 weeks agoPAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Latest News2 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Balkans4 weeks ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated
-
Balkans4 weeks ago
SYNOT Enters the Bulgarian Market
-
Press Releases3 weeks ago
Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!
-
Latest News2 weeks agoThat was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Brazil4 weeks ago
Playson eyes extended Brazil reach through Cactus Gaming integration
-
Africa3 weeks ago
SOFTSWISS Steps Onto The South African Tech Stage
