partnerships
BETBAZAR partners with ICONIC21 to enhance live casino offering
Innovative B2B worldwide iGaming marketplace provider agrees deal with leading live game supplier to further strengthen the range of titles available to operators
With the BETBAZAR marketplace going from strength to strength this year following a flurry of promising partnerships, the innovative iGaming company has announced another new addition after putting pen to paper with live casino supplier, ICONIC21.
Known throughout the industry for providing one of the most comprehensive selections of live dealer games around, ICONIC21 offers everything from classic titles like roulette and blackjack to Asian favourites such as Sic Bo and even boasts a suite of releases featuring bonus multipliers.
As a result of the new deal, BETBAZAR will now stock all 20 titles of the ICONIC21 portfolio in its online marketplace, giving clients a wider range of live casino options to choose from and enabling them to benefit from powerful promotional tools like Bet & Get offers and tournaments.
With all releases being broadcasted 24/7 from dedicated studios and hosted by friendly and professional presenters, the ICONIC21 game library provides a truly immersive experience to gamers that closely replicates the look and feel of attending a genuine bricks-and-mortar casino.
Of course, while the provider’s staple table game options will undoubtedly prove popular with customers, it’s perhaps the “Gravity Series” of games that will provide operators with the easiest way to differentiate themselves in the live casino market by offering something fresh and unique.
Boasting stunning visual effects, attractive backdrops and sky-high multipliers that can be triggered across a wide range of bets, all “Gravity Series” titles offer an exciting twist on classic game formats that can boost engagement through their potential maximum wins of up to 1,000x.
With every game in the ICONIC21 line-up also being fully customisable to suit partners’ needs, the supplier provides a genuinely bespoke service that will undoubtedly prove a big hit in the BETBAZAR marketplace and help the company further strengthen its existing live casino offering.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “With live casino titles providing an exciting vertical for operators that delivers the closest thing to a real bricks-and-mortar experience, we’re delighted to team up with one of the industry’s leading live game providers, ICONIC21, in a partnership that will enhance the range of options available via our marketplace.
“With ICONIC21’s expansive library providing everything from classic table games to Asian favourites as well as unique titles that offer additional bonus multipliers for increased user engagement, we’re sure their games will go on to be a big hit with customers and players alike.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Having built up a market-leading collection of live casino games that encompasses everything from blackjack and roulette to specialised offerings like The Kickoff and Crash Live, we’re thrilled to now be able to get our titles out to an even wider audience by offering them to operators through the BETBAZAR marketplace.
“BETBAZAR’s impressive outreach and strong standing within the iGaming community will ensure that more prospective partners now have access to all of our releases, empowering them to offer a more engaging user experience to customers that can be fully customised to suit their needs.”
The post BETBAZAR partners with ICONIC21 to enhance live casino offering appeared first on European Gaming Industry News.
Following the success of its installation at Winpot Puebla, Zitro strengthens its partnership with the Mexican operator by launching its innovative line of CONCEPT cabinets at Winpot Boca del Río.
CONCEPT arrives with Zitro’s perfect game combo: Legendary Sword and King Fu Frog. Thanks to their high-quality graphics and innovative mechanics, both titles are designed to deliver an unparalleled gaming experience. The machines feature the Magic Lighting system, which synchronizes lights and sounds with the game, in addition to their modern Screen Deck, providing greater comfort and functionality for players and the operations team, among many other features that make it a worldwide success.
Anuar Haua, Operations Director of Winpot, commented: “After our success with the CONCEPT cabinets in our Puebla venue, it was natural to bring this experience to the Boca del Río public. The response from our players has been incredible, and with this new installation, we reaffirm our commitment to offering the best of the market, hand in hand with Zitro.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We are proud to see how CONCEPT continues to gain ground in Mexico, now also at Winpot Boca del Río. This collaboration reflects the mutual commitment we share with Winpot to elevate the player experience through technology, design, and innovation.”
The post ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO appeared first on Gaming and Gambling Industry in the Americas.
LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on European Gaming Industry News.
Game On
PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund
PlayVS, the leading amateur esports platform, announced the launch of a new pilot program Game On: an NHL/NHLPA Scholastic Gaming Initiative, designed to inspire the next generation of hockey fans through competitive esports and skill-building activities in three key NHL Club markets–home to the New Jersey Devils, Los Angeles Kings, and Detroit Red Wings as well as in a national, virtual EA SPORTS NHL 25 tournament.
The initiative, funded by the NHL/NHLPA Industry Growth Fund (IGF), is designed to promote access, inclusion, and connection through gaming, while giving young players the chance to engage with their local NHL teams in exciting, interactive ways.
As part of the pilot, players between 13-21 years old will not only be able to participate in the competition, but will also engage in positive, structured gameplay that promotes leadership, teamwork, and critical thinking skills that are crucial both on and off the virtual rink. The program’s focus on healthy competition, social connection, and digital literacy is aimed at helping players build essential life skills while fostering a sense of community through gaming.
High schools will also take part in club-specific activations throughout the Spring season, including in-person events and student engagement experiences with the NHL franchises. The first activation took place on March 20 with the New Jersey Devils as part of the team’s Devils Gaming Group Theme Night, where 40 students and coaches were hosted at the Devils Gaming Group Lounge at Prudential Center to play EA SPORTS NHL 25 including special guest appearances by New Jersey Devils Executives, Devils Alumni and Mascot NJ Devil.
To cap off the season, PlayVS will host a virtual national EA SPORTS NHL 25 tournament from June 13-15, offering players in the US the chance to compete for top honors and connect with peers across the country. Registration for the tournament will open through PlayVS’ Stadium platform in mid-May.
“Gaming has the power to bring today’s young players together in ways that are both meaningful and lasting. Through this partnership with the NHL/NHLPA’s Industry Growth Fund, we’re not only creating new opportunities for players to engage with their favorite sport, but also helping them develop critical life skills–like leadership, communication, and resilience–through healthy competition. We’re excited to continue expanding access to competitive gaming and making esports and gaming a core part of the school experience,” said Jon Chapman, CEO of PlayVS.
The post PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund appeared first on Gaming and Gambling Industry in the Americas.
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