partnerships
Golden Whale announce multi-year extension with Stadtcasino Baden Group
Fast-growing data science company renews deal with Swiss casino group to further drive retention and provide ML-based gamification optimisation to its B2B arm, Gamanza Group AG
Golden Whale Productions, the innovative data science company specialising in AI-powered solutions and machine learning for the iGaming industry, has announced it has signed a multi-year extension to its current agreement with Stadtcasino Baden Group.
Having previously worked with the Swiss casino group to drive customer retention and thereby increase its market share, Golden Whale will continue to support the business in this capacity while also cooperating more intensively with the Stadtcasino Baden Group’s B2B arm, Gamanza.
A subsidiary of Stadtcasino Baden Group, Gamanza has a strong track record for creating software for the iGaming industry and counts GamanzaEngage – Switzerland’s leading software suite for online casinos – among its recent success stories. Now supported by Golden Whale, the B2B brand will be able to draw on powerful ML-based optimisation to further enhance its offering.
One of the main aspects Golden Whale will focus on as part of the extended deal is using its advanced, data-driven technologies to turbo-charge Gamanza’s existing gamification suite, with this empowering the group to offer an even more comprehensive promotional toolkit to its clients.
As such, the renewed partnership offers considerable strategic importance for both Gamanza and the Stadtcasino Baden Group brand, while also offering Golden Whale the opportunity to deploy its ML systems and predictive optimisation tools among a large and highly-engaged customer base.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale is delighted to announce we’ve agreed a multi-year extension to our current deal with Stadtcasino Baden Group that will see us assist the company with both player retention and increasing market share.
“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”
Christian Aumüller, Chief Executive Officer at Stadtcasino Baden Group, said: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions – a company that, like us, now sits at the very forefront of iGaming innovation.
“The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza. With AI and machine learning both having a big role to play in the future of iGaming, the collaboration will hold great strategic importance for us going forward.”
The post Golden Whale announce multi-year extension with Stadtcasino Baden Group appeared first on European Gaming Industry News.
Following the success of its installation at Winpot Puebla, Zitro strengthens its partnership with the Mexican operator by launching its innovative line of CONCEPT cabinets at Winpot Boca del Río.
CONCEPT arrives with Zitro’s perfect game combo: Legendary Sword and King Fu Frog. Thanks to their high-quality graphics and innovative mechanics, both titles are designed to deliver an unparalleled gaming experience. The machines feature the Magic Lighting system, which synchronizes lights and sounds with the game, in addition to their modern Screen Deck, providing greater comfort and functionality for players and the operations team, among many other features that make it a worldwide success.
Anuar Haua, Operations Director of Winpot, commented: “After our success with the CONCEPT cabinets in our Puebla venue, it was natural to bring this experience to the Boca del Río public. The response from our players has been incredible, and with this new installation, we reaffirm our commitment to offering the best of the market, hand in hand with Zitro.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We are proud to see how CONCEPT continues to gain ground in Mexico, now also at Winpot Boca del Río. This collaboration reflects the mutual commitment we share with Winpot to elevate the player experience through technology, design, and innovation.”
The post ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO appeared first on Gaming and Gambling Industry in the Americas.
LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on European Gaming Industry News.
Game On
PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund
PlayVS, the leading amateur esports platform, announced the launch of a new pilot program Game On: an NHL/NHLPA Scholastic Gaming Initiative, designed to inspire the next generation of hockey fans through competitive esports and skill-building activities in three key NHL Club markets–home to the New Jersey Devils, Los Angeles Kings, and Detroit Red Wings as well as in a national, virtual EA SPORTS NHL 25 tournament.
The initiative, funded by the NHL/NHLPA Industry Growth Fund (IGF), is designed to promote access, inclusion, and connection through gaming, while giving young players the chance to engage with their local NHL teams in exciting, interactive ways.
As part of the pilot, players between 13-21 years old will not only be able to participate in the competition, but will also engage in positive, structured gameplay that promotes leadership, teamwork, and critical thinking skills that are crucial both on and off the virtual rink. The program’s focus on healthy competition, social connection, and digital literacy is aimed at helping players build essential life skills while fostering a sense of community through gaming.
High schools will also take part in club-specific activations throughout the Spring season, including in-person events and student engagement experiences with the NHL franchises. The first activation took place on March 20 with the New Jersey Devils as part of the team’s Devils Gaming Group Theme Night, where 40 students and coaches were hosted at the Devils Gaming Group Lounge at Prudential Center to play EA SPORTS NHL 25 including special guest appearances by New Jersey Devils Executives, Devils Alumni and Mascot NJ Devil.
To cap off the season, PlayVS will host a virtual national EA SPORTS NHL 25 tournament from June 13-15, offering players in the US the chance to compete for top honors and connect with peers across the country. Registration for the tournament will open through PlayVS’ Stadium platform in mid-May.
“Gaming has the power to bring today’s young players together in ways that are both meaningful and lasting. Through this partnership with the NHL/NHLPA’s Industry Growth Fund, we’re not only creating new opportunities for players to engage with their favorite sport, but also helping them develop critical life skills–like leadership, communication, and resilience–through healthy competition. We’re excited to continue expanding access to competitive gaming and making esports and gaming a core part of the school experience,” said Jon Chapman, CEO of PlayVS.
The post PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund appeared first on Gaming and Gambling Industry in the Americas.
-
Asia3 weeks agoJetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Africa3 weeks ago
Association of Gaming Operators in Kenya Announces New Regulations
-
Press Releases3 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Press Releases3 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
-
Compliance Updates3 weeks ago
MGCB Targets 11 Illegal Online Casinos Operating Without Licenses
-
Baltics4 weeks ago
Aviatrix granted certification in Estonia
-
Conferences in Europe3 weeks ago
Altenar Steps in as General Sponsor of EEGS 2025
-
Cancún3 weeks ago
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN
