Great River Entertainment Converts from Viz Explorer to Quick Custom Intelligence’s (QCI) Enterprise Platform

Quick Custom Intelligence (QCI), a leading provider of innovative casino management solutions, is proud to announce that Great River Entertainment – Catfish Bend Casino II has agreed to transition to the QCI Enterprise Platform. This strategic move aims to enhance operational efficiency and deliver superior data-driven decision-making capabilities for the multi-faceted entertainment company.

Great River Entertainment – Catfish Bend Casino II, renowned for its exceptional guest experiences, chose the QCI Enterprise Platform to leverage its advanced analytics, player development, and real-time operational insights. The decision to adopt QCI’s powerful technology further underscores Great River’s commitment to innovation and excellence in the gaming and hospitality industry.

Senior Vice President/General Manager of Great River Entertainment, Rob Higgins, commented on the platform conversion:
“The decision to integrate QCI into our operations was driven by our commitment to providing unparalleled service to our guests and optimizing our operational efficiencies. The real-time insights and sophisticated analytics that QCI delivers will empower us to make informed decisions that elevate our overall guest experience.”

Dr. Ralph Thomas, CEO of QCI, shared his enthusiasm: “We are excited to welcome Great River Entertainment to the growing community of properties that have embraced the QCI Enterprise Platform. By choosing QCI, Great River Entertainment is taking a significant step in streamlining their operations while enhancing their player development efforts. We look forward to supporting them in achieving their goals.”

Melissa Chiaurro, President of Viz Explorer, commented: “The Viz team is excited to begin converting our customer base to the QCI Platform, as it will allow our partners to enhance their analytical capabilities, streamline the user experience and provide more comprehensive insights into their customers behavior. We are committed to a smooth migration process and look forward to the innovative possibilities this platform will unlock for our partners!”

The QCI Enterprise Platform, utilized by over 250 casino resorts in North America, is designed to align marketing, player development, and casino operations with powerful real-time data integration. Great River Entertainment’s adoption of the QCI solution underscores the platform’s growing influence in the gaming industry.