EveryMatrix launches EveryMatrix Effect campaign

EveryMatrix has launched ‘The EveryMatrix Effect’ a unique on-demand video series designed to empower operators to overcome the biggest casino pain points and showcase the impact its technology has on more than 300 global customers.

The campaign is the second successive collaboration with iGaming Business following the award-winning Slot Trumps series that uncovered exclusive player behaviour data across the world’s hottest casino markets. Slot Trumps received great industry acclaim and was viewed more than seven million times across all channels.

For the first time The EveryMatrix Effect video series is hosted on a dedicated section of the iGaming Business website and has been purpose-built to deliver expert insights, actionable tips and learnings and real-world success stories that will help operators navigate the complexities of online casino operations.

Each month the dedicated section will see a new video launched alongside a feast of analysis, data and testimonials discussing the common most challenges casino brands face, how to approach each one and evidence of the ‘EveryMatrix Effect’ across some of the tier-1 providers customers.

In the opening episode, Alexandra Breinig, casino sales manager at EveryMatrix, dives into one of the most important challenges operators face: limited access to quality content and the need for localisation when expanding into new markets. From European regulations to the agility of Latin American and African markets, she shares essential advice to help you stay ahead.

Here is a sneak peak of episode two, live next Wednesday. In this episode EveryMatrix tackles how operators can optimise lobby management and UI personalisation, adapting to market-specific needs and regulations.

Stian Enger Pettersen, CEO, Casino, EveryMatrix, said: “Over the course of 16 years EveryMatrix’s modular technology from casino and sportsbook to affiliate management, player account management and payments, has had a colossal impact on our customers driving record player volumes and revenues. We call this the ‘EveryMatrix Effect’.

“Whether you are entering new markets, scaling your business or addressing ongoing issues, our carefully crafted on-demand video and content series offers data-driven best practices and performance metrics to support your success.”