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SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine

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SGG Media, the leading sports social media marketing agency, has today announced a new partnership with PlayAIO, which will deliver an innovative product of the Social Media Insights Engine, which will help SGG Media to fully captialize on the value generated by social media data.

Through this collaboration, SGG will leverage PlayAIO’s ability to streamline social media data processing, enabling them to gather real-time insights, identify trends, and unlock additional value across multiple platforms. By centralizing this data, SGG Media will gain a more comprehensive understanding of audience behavior, allowing for enhanced decision-making and more efficient use of resources.

SGG uses its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers to promote some of the industry’s most exciting operator brands and this latest partnership will give SGG the opportunity to optimize its overall service offering.

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Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”

“PlayAIO’s Social Media Insights Engine is designed to minimize manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”

Joshua Gibbs, CEO of PlayAIO, said: “We’re excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.”

“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”

The post SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine appeared first on European Gaming Industry News.

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Balkans

Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

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SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.

As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar MegawaysLegends of the Colosseum, and Crazy Free Fruits.

The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.

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We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.

With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.

BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.

The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.

The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.

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partnerships

ZEAL and GAMOMAT announce partnership

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ZEAL and GAMOMAT, two renowned companies in the iGaming industry in Germany, announce their cooperation. As part of the partnership, ZEAL will integrate a continuously growing number of online games from the Berlin-based development studio GAMOMAT into its games portfolio in the web shops of its brands LOTTO24 and Tipp24. The cooperation has officially started in April this year.

Strong advantages for both sides

The cooperation brings advantages for both companies: While ZEAL can expand its product range with GAMOMAT’s popular and high-quality titles and also benefits from the company’s experience in international markets, GAMOMAT will increase its targeted reach and growth through its cooperation with ZEAL.

“With GAMOMAT’s popular games, we are expanding our portfolio with high-quality titles that will delight our customers,” says Alex Green, Vice President Games at ZEAL. “We are proud to have such an experienced and successful partner like GAMOMAT at our side and are very much looking forward to the mutual exchange.”

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“We are proud of our partnership with ZEAL,” says Robert Kocher, Managing Director of GAMOMAT Distribution GmbH. “Our goal is to reach as many satisfied customers as possible with our portfolio. The regulated market in Germany is a home turf for us, and therefore the integration of our titles into ZEAL’s high-quality portfolio is particularly important to us. For us, this is another step in our sustainable growth strategy with a trusted partner.”

The post ZEAL and GAMOMAT announce partnership appeared first on European Gaming Industry News.

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Greece

Spinmatic goes live with Betsson in Greece

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Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.

Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.

This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.

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Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”

From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.

“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”

Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.

The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.

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