Industry Awards
Plucky follows funding round success with EGR Innovator of the Year award

Plucky, the leading platform for monetising free-to-play games and modernising pool betting, has been awarded the Innovator of the Year award at the prestigious EGR Operator Awards 2024, emerging victorious from the headline category which included the likes of Entain, Kaizen Gaming, and PokerStars.
The UKGC-licenced operator was commended for its pioneering means of bringing new revenue streams to free-to-play and fantasy games providers, with its partnership with Genius Sports, powering the first publisher in its agreement – The Telegraph Fantasy Football game with paid leagues, one of its standout deals in the judging period.
The inaugural gaming award win for Plucky follows a successful funding round – which closed earlier in October – that has raised over £500,000 and will provide strategic funding to facilitate the firm’s next stage of growth across its B2B and B2C arms.
The new financing will be used to accelerate Plucky’s free-to-play monetisation arm, as well as expanding the footprint of its pool betting, which allow social circles to easily set-up randomised cash draws on any sporting event, such as the Grand National and Euro 2024. The UKGC-licensed operator is also exploring opportunities within live competitive socialising venues and has imminent ambitions to enter new regulated gaming markets.
Prominent investors entered in the latest round, demonstrating confidence in both the scalable business model that utilises existing partner audiences, and the Plucky team, consisting of serial entrepreneur Sebastian Lewis and fantasy sports expert Matthew Steer, amongst other industry and tech veterans.
Sebastian Lewis, CEO & co-founder at Plucky, said: “The Plucky model has been refined over the past couple of years to ensure it can fully meet the vast demand that we know is there for more engaging free-to-play games and pool betting opportunities. To have this validated with the Innovator of the Year award is testament to the concept and rare capacity to bring new revenue streams and retention opportunities to such a competitive igaming sector.”
“This latest funding round comes at a great time, having demonstrated what Plucky is all about with our partnership with Genius Sports. We’ve shown the appeal that paid leagues and app-first pool betting opportunities have for the end user, and the monetisation opportunities these bring to free-to-play and media partners is vast.”
The post Plucky follows funding round success with EGR Innovator of the Year award appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025
Soft2Bet has been recognised for its technological and industrial leadership, winning three prestigious awards at The European – Global Banking & Finance / Sustainability & ESG Awards.
These recognitions reflect Soft2Bet’s drive for technological innovation, customer excellence, and its firm commitment to compliance, including AML, and sustainable practices across key European markets.
- Pioneering Visionary in the iGaming Industry 2025: Recognising Soft2Bet’s leadership in developing next-generation gaming solutions, driving industry growth, and strong commitment to compliance with international financial standards.
- Outstanding Customer Support in iGaming 2025: Highlighting its dedication to providing an unparalleled and localised player experience through advanced support systems and multilingual service teams
- Innovation Leader in Responsible Gaming and Sustainability 2025: Acknowledging its commitment to responsible gaming, regulatory compliance, and sustainable business practices, Soft2Bet has built a strong reputation as a compliant, innovative, and customer-focused iGaming provider
Soft2Bet and its leadership team have already established themselves as an award-winning visionary in a highly competitive industry, which operates under 19 licenses across 12 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming and offering state-of-the-art gaming solutions powered by its data-driven proprietary technology.
With a robust AML framework, advanced transaction monitoring systems, and real-time risk assessment tools, Soft2Bet ensures that all financial processes are secure, compliant, and transparent. This proactive approach protects the company’s ecosystem and safeguards its financial partners.
The company is the leader in highly competitive markets such as Denmark, Sweden, Greece, Romania, Spain, Ontario (Canada) and others, redefining iGaming through technology and a fresh market approach, developing AI-driven personalisation to offer a distinctive level of player engagement, setting enhanced security measures, and cutting-edge responsible gaming tools, and setting new standards in the sector and beyond.
Max Portelli, Soft2bet’s Chief Financial Officer, stated, “We are honoured to receive this recognition from across industries, which reflects our relentless DNA of innovation, our customer-first approach, and our commitment to responsible gaming. This inspires us to continue delivering data-driven, customised solutions for players and partners.”
A partner’s reputation can make all the difference, affecting everything from how fast transactions move to how confidently businesses can scale. These awards strengthen Soft2Bet’s position as a forward-thinking and reliable name in the industry and further reinforce its reputation as a visionary and trusted industry leader.
Soft2Bet’s continuous focus on sustainability, compliance, and innovation reinforces its position as an industry leader. The company integrates sustainable development principles into its operations, ensuring long-term value for its partners and players. Further still, Soft2Bet is planning on expanding its presence in different markets, such as North America (New Jersey).
The post Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025 appeared first on European Gaming Industry News.
Industry Awards
Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins

The Casino Guru Awards 2025 have reached an exciting milestone: evaluation time. On April 22 and 23, our esteemed panel of judges will begin conducting online evaluation calls with all shortlisted candidates across various award categories. These 30-minute sessions offer a unique opportunity for nominees to present their work, explain the vision behind their nominations, and engage in open dialogue with our expert judges.
Interactive, insightful, impactful
The evaluation calls, now a signature part of the Casino Guru Awards process, go far beyond reviewing nomination forms. They bring the human element to the forefront, giving judges the chance to hear directly from the people behind the innovations, initiatives, and platforms.
This year’s process again brings together two panels of judges, featuring both internal Casino Guru experts and external professionals from across the iGaming space. While the written nominations set the stage, it’s these calls that allow judges to ask questions, explore specific areas in more detail, and truly assess how well each nominee embodies the values of the Casino Guru Awards: fairness, transparency, innovation, and social responsibility.
“This part of the process is where the nominations come alive,” says Daniela Sliva, PR & Creative Project Director at Casino Guru and the visionary behind the Awards. “We’re looking for more than good intentions—we want to see passion, preparation, and a deep understanding of what makes an impact in this industry. These conversations are often eye-opening for both sides, and sometimes a call can change the whole perception of a nomination.”
A fair and rigorous selection
All shortlisted candidates will be evaluated through these live sessions, which are a vital piece of the final voting process. After the calls, judges are given time to reflect and reassess, using both written materials and insights gained from the interviews before anonymously casting their votes.
As in previous years, each judge receives three points to distribute among the candidates in each category. The winner is then determined through a transparent point-counting process.
It’s worth noting that even nominees who are unable to attend the calls are still eligible to win—though participating gives them a powerful chance to make their case directly and stand out. The process is intentionally designed to reward engagement, readiness, and integrity.
Looking toward Malta
The anticipation is building toward the Casino Guru Awards 2025 Gala Ceremony, taking place for the first time as a live, invite-only event at the prestigious Hilton Hotel in St. Julian’s, Malta, on June 6, 2025. Here, winners across all categories will be revealed in what promises to be a grand celebration of responsibility and achievement in iGaming.
In addition to the judge-assessed categories, the Players’ Choice and Voice of the People are already open for public voting—further reinforcing the Awards’ mission to reflect both industry expertise and real-world impact.
As the evaluation calls commence, we at Casino Guru celebrate every shortlisted nominee who has made it this far. Your innovation, effort, and commitment to a better gambling environment have already earned you a place among the industry’s elite.
The post Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins appeared first on European Gaming Industry News.
Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
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